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Charity Partnerships

Healthy Heart Walkers Hit the Mall Floor

Charity Partnerships, Community Relations, Community Room, Mall Clubs

Unlike a quarter of the Australian population, these mall shoppers are getting their regular exercise.

No more excuses for shoppers at Sunshine Plaza; they have two opportunities to stay fit and connected every week when the Australian center hosts its Healthy Heart Walkers (HHW) sessions. The active scene is one that visitors have been longing [...] Tactics Subscribers Read More...

Does Your Kids Club Program Feel Stale?

Community Room, Mall Clubs, Sustainability

Offering more than playdates might make your mall club more relevant to local families.

Tiring little ones out in a designated play area so that their parents can then shop in peace is one of the typical goals of a mall kids club. Yet we all know that the excitement of discovering new climbing structures, interactive stations, and[...] Tactics Subscribers Read More...

Culture Is Back on the Roster at BHS

Community Room, Mall Clubs

Bookworms, fashion fiends—they all have a place in the Florida center’s online community.

The event calendar tab on the website of Bal Harbour Shops (BHS – Florida, USA) leads to the all-too-familiar void that COVID-19 created in retail centers. But, just a few tabs over, browsers with a natural cultural bent still might find what[...] Tactics Subscribers Read More...

Santana Row Outdoor Kids Club Goes Virtual

Community Room, Mall Clubs

Andy Z is set to take over the center’s Instagram Live feed next week.

Retail properties in several U.S. states are beginning to welcome shoppers again. However, it's anything but business as usual across the industry. With social distancing rules still in effect in California where families are staying home, Sant[...] Tactics Subscribers Read More...

Walking Their Way Back to Health

Community Room, Mall Clubs

Stroke survivors will use the walking circuit as part of their rehabilitation programs.
Picking up the pieces of an independent and active life is a daunting task for anyone who has suffered a stroke. It takes determination and a routine. Recovering patients will find encouragement for the former and a plan for the latter when a Ca[...] Tactics Subscribers Read More...

Read, Walk, Sip, Chat, Repeat

Community Room, Mall Clubs

Mall St. Matthews now hosts a walking club for literary types.
Multitaskers who are committed to staying active and have a literary bent can now enjoy both at Mall St. Matthews. Earlier this week, the Louisville (USA) center unveiled a new program: the Walkers and Book Talkers Book Club. An initiative of th[...] Tactics Subscribers Read More...

Survival of the Fittest

Community Room, Mall Clubs

Health and wellness are at the core of this American center’s marketing strategy.
After decades of catering to the needs of shoppers intent on finding the latest outfits to put on, mall marketers are now helping those same customers care for the bodies (and souls) that are underneath. That intensifying focus on health and wel[...] Tactics Subscribers Read More...

Who Wants to Program Robots?

Mall Clubs, Technology Lab

No mall budget to run high-tech kids’ programs? Luckily, there are retailers for that.
Still relying on balloon artists and face painters to keep your shoppers' children entertained? It might be enough for pre-schoolers, but even they are increasingly drawn to gadgets and tech-based activities. Their parents are just as keen on th[...] Tactics Subscribers Read More...

These Mall Shoppers Can Now Hire Nannies

Community Room, Mall Clubs

New flexible service available at play area or on the go.
Play areas have always been touted as havens for parents who need a break while their children use up energy to their heart's content. One retail company has now come up with another option for visitors who want to keep their little ones in tow [...] Tactics Subscribers Read More...

Developer Launches Kids Cooking Club

Community Room, Mall Clubs

New initiative came as a direct result of shopper consultation.
We might be in an era of big data and algorithm-based idea generation, but sometimes good old-fashioned conversations can jump-start creativity. One developer's clientele was willing to brainstorm and its marketers figured it was smart to listen[...] Tactics Subscribers Read More...
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