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Community Room

What’s Next: Benchmarking CRE Wellness

Community Room, Marketing Research, Property Management, Shopping Center Business, Sustainability

QuadReal and CfAD mined the data that backs a CSR-minded approach to property development and management.

Ignorance is no longer a defense for property owners and operators when it comes to the impact of built environments on tenants' health outcomes and their experience of the spaces. They've got the tools and methodology to get at the data if the[...] Tactics Subscribers Read More...

Obsessing over ROI Is Hurting Your Marketing

Marketing Research, Shopping Center Business, Technology Lab

According to Atul Minocha of Chief Outsiders, insisting on seeing the data before investing in anything is a bad idea.

We are all obsessed with return on investment (ROI). That’s no secret. We want to make the best use of our dollars and we believe ROI is a simple but effective way to make good business decisions. As Peter Drucker once said, “What gets meas[...] Tactics Subscribers Read More...

How Do You Measure Return on Ad Spend?

Marketing Budgets, Marketing Research, Shopping Center Business, Technology Lab

X Agency’s Darwin Liu offers a rundown of mistakes e-commerce marketers make.

Most e-commerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or purchase intentions. When it comes to measuring ad spend, there are a handful of common pi[...] Tactics Subscribers Read More...

Here’s What You Should Read Next

Marketing Research, Shopping Center Business

Evolving consumer habits make revisiting branding strategies a must and a new book is full of handy tips.

It's been a while since we've added titles to our digital "shelf." With a change in seasons and the holidays looming in both hemispheres, we figured this was as good a time as any to revive the editorial section and share our latest find for ma[...] Tactics Subscribers Read More...

QR Code Payments Are on the Rise

Marketing Research, Shopping Center Business

Emerging markets aren’t the only ones that will experience a surge in the payment method’s adoption.

You're a shopper who is keen on convenience, but you happen to be in a place where card payment infrastructure is lacking. What are you going to do? Reach for your mobile phone and scan that product tag QR code. It's been a familiar pattern in [...] Tactics Subscribers Read More...

Shoppers’ Little Secret Is Out

Marketing Research, Shopping Center Business

Everyone falls for this irresistible aspect of the marketing plan.
If you still rely solely on traditional demographic-based methods of consumer marketing, then you might be under the impression that giving shoppers what they need and want comes down to matching certain categories and levels of products and ser[...] Tactics Subscribers Read More...

These Numbers Look Scary Good

Marketing Research, Special Events

The NRF’s Halloween forecast will want to make your marketing team pick out its pumpkins.
American retailers are headed for a very healthy ramp-up to the holiday season, and it will start five weeks from now. The National Retail Federation (NRF) has just released its Halloween forecast and shoppers intend to splurge once again. Accor[...] Tactics Subscribers Read More...

Consumers on the Run

Marketing Research

GfK surveyed people’s attitudes toward materialism around the globe.
Despite the ever growing number of retail destinations, brands, and product lines available to them, the one thing that consumers are having trouble sourcing is time—for themselves, family, and meaningful experiences. That's the overwhelming t[...] Tactics Subscribers Read More...

AMP Capital Sees Future in Gen-Z Shoppers

Marketing Research, Shopping Center Business

Australian developer believes the pendulum is can swing back toward brick-and-mortar environments.
When a multi-billion investment house tells you that its long-term prospects look strong, you can't help but raise an eyebrow. Who would ever suggest the opposite? However, that doesn't mean it's wrong. After conducting an in-depth demographic s[...] Tactics Subscribers Read More...

Here’s the Secret to Attracting Male Shoppers

Marketing Research, Shopping Center Business

Indoor/outdoor environments and tech-based services are among top strategies.
Men aren't getting their fair share of attention from Australian retailers. That's the bottom line of a study that AMP Capital Shopping Centres (AMPCSC) has just released. The Australian company unveiled "When Is a Shopping Centre More Than Just[...] Tactics Subscribers Read More...
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