How Well Do You Serve e-Shopping Personas?

Mobile Commerce, Technology Lab, Technology News, Viral Advertising

Even online and across various platforms, it is crucial to track customer journeys.

Knowing where to meet online consumers is only one aspect of effective omnichannel retail marketing. Just as critical is to understand how they behave while seeking products and services, and which tools they use to hop from one digital platfor[...] Tactics Subscribers Read More...

This Is Your Guide to Going Viral Now

Social Media Campaigns, Technology Lab, Viral Advertising

Jennifer Apy of Chief Outsiders tells you how to get customers to sell for you.

Let’s face it, we marketers never have enough money or time to do everything we’d like to do. So, we’re going to have to get the results we want with the marketing we can afford. How do you clone yourself and your budget? You don’t. In[...] Tactics Subscribers Read More...

What’s Next: AI-based Beauty Services

Mobile Commerce, Technology Lab, Technology News, Viral Advertising

The sudden disembodiment of the retail experience has been a real challenge for shopping centers and their tenants since the onset of COVID-19, especially for those whose marketers had become rather skilled at immersing consumers in their brand[...] Tactics Subscribers Read More...

Is It Time for Eateries to Get More Social?

Social Media Campaigns, Technology Lab, Viral Advertising

Service firm uses its expertise and a dedicated marketing platform to sustain foodie habits.

In the heat of the action and at the head of a fast-moving brigade is where chefs feel most at home. The COVID-19 pandemic, however, is threatening to throw a growing number of them out of the kitchen. A team of logistics experts believes that [...] Tactics Subscribers Read More...

What’s Next: Virtual Closet Tours

Facebook, Style Lounge, Viral Advertising

Pacific Place taps into local fashion talent to motivate shoppers to tackle their wardrobes.

The change in season hasn't been quite enough to get hordes of fashionistas testing their local mall's COVID-19 protocols. Pacific Place's virtual series just might. With so many consumers going around in circles at home, looking for projects t[...] Tactics Subscribers Read More...

Best Buy Gets Out of Waiting Mode

Sales Promotions & More, Viral Advertising

The big-box retailer strikes a balance between story branding and pushing sales of specific products.

It's November. For Best Buy, that's good enough to get into holiday shopping mode, even if American Thanksgiving isn't for another three weeks. The electronics retailer has launched its Black Friday campaign, with select deals available now and[...] Tactics Subscribers Read More...

VANS: There for Shoppers (Bouncing) Off the Wall(s)

Technology Lab, Viral Advertising

Leave it to the irreverent brand to come up with content that’s relevant, entertaining, and memorable.

Here's a creative handwashing interlude, courtesy of VANS. The skateboarding-inspired footwear, fashion, and accessories brand produced a series of "Wash-N-Watch with…" videos to remind its fans to properly wash their hands for at least 20 se[...] Tactics Subscribers Read More...

Need a Style Break? Make a Fashion GIF

Technology Lab, Viral Advertising

CF Rideau Centre creates its own personalized game that’s made to share.

Vine might be gone, but animated shorts are visibly still in at CF Rideau Centre. As part of its "Your Fashion. Ottawa Style" campaign, the Canadian center is asking shoppers to create their own style gifs to share on their social pages for a ch[...] Tactics Subscribers Read More...

JLL Takes on Tinder in Love Match

Advertising Creative Design, Design Studio, Viral Advertising

Summer campaign hails the virtues of face-to-face romantic encounters.

Swipe right, swipe left. You know—pardon, have heard of—the Tinder match-making app. Well, JLL thinks there's a better way for people to find a mate: go to the mall and meet potential matches in person. One of the properties it manages, T[...] Tactics Subscribers Read More...

Print or Online? The Ad Debate Continues

Technology Lab, Viral Advertising

Stephanie Potter of UK-based Shoppertainment has some tips for retail marketers.

Whether it’s B2B or B2C, every company uses advertising in one way or another to build and develop brand awareness. Print advertising dates back to the early 19^th Century, when Pears Soap used targeted slogans and graphics to attract consumers[...] Tactics Subscribers Read More...