Kate Spade NY Welcomes Summer Early

Advertising Creative Design, Décor Themes, Design Studio, Facebook, Pop-Up Stores, Visual Merchandising

Shoppable Facebook posts are part of the fashion house’s seasonal marketing strategy.

First, there was The High Line in the Meat Packing District, then Brooklyn, and this weekend it will be the Tribeca Burrough's time to host Kate Spade New York's (Kate Spade) pop-up cabana. The American designer label is pulling off the outdoor[...] Tactics Subscribers Read More...

Reality Reimagined: Enter the Virtual Influencer

Social Media Campaigns, Technology Lab, Technology News

From innovation to extended exposure, The Media Shop’s Natasha Miller unpacks the benefits for brands.

I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend. As I began to ponder on the concept, I wondered why on earth anyone would real[...] Tactics Subscribers Read More...

5 Common IG Algorithm Myths Debunked

Instagram, Social Media Campaigns, Technology Lab

Sam O’Brien of Affise turns IG marketing confusion into strategy.

One of the main things that can impact an influencer’s social media engagement is the notorious Instagram algorithm. Renowned for its ever-changing rules, the algorithm has been a topic of discussion since Instagram stopped its chronological [...] Tactics Subscribers Read More...

Mother’s Day Begins on FB @ Westfield Knox

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns, Technology Lab

This year, online gift guides go beyond traditional retail categories to meet different lifestyle needs.

The marketers at Australia's Westfield Knox are aiming for an on-site Mother's Day traffic booster with their Facebook contest. Today at midnight is the deadline they've set for shoppers to enter to win one of two specially themed packs by expr[...] Tactics Subscribers Read More...

This Is Your Guide to Going Viral Now

Social Media Campaigns, Technology Lab, Viral Advertising

Jennifer Apy of Chief Outsiders tells you how to get customers to sell for you.

Let’s face it, we marketers never have enough money or time to do everything we’d like to do. So, we’re going to have to get the results we want with the marketing we can afford. How do you clone yourself and your budget? You don’t. In[...] Tactics Subscribers Read More...

Calling All Word Geek Mall Rats

Instagram, Seasonal Giveaways, Social Media Campaigns, Technology Lab

Could a Wordle club and competition series be in your shopping center’s future?

Well, we all could have predicted this one: Wordle becoming a theme for all sorts of retail events and giveaways. One mall developer jumped on the bandwagon recently and used the popular online game to boost its social media following.

Capit[...] Tactics Subscribers Read More...

Mall Extends Its Brand’s Reach for LNY

Mall Websites, Sales Promotions & More, Social Media Campaigns, Technology Lab

The Canadian mall is connecting with Asian cultural communities locally and further afield via social influencers.

Nothing can replace authenticity of voice when it comes to culturally-anchored marketing. Yorkdale in Toronto offers a good case in point ahead of this Year of the Tiger by collaborating with an insider group of social influencers. The eight Ca[...] Tactics Subscribers Read More...

Innovation: The True Retail Hook

Entertainment, Social Media Campaigns, Special Events, Technology Lab, Technology News

AR and CGI are at the heart of CapitaLand’s latest seasonal retail campaigns.

CapitaLand's promotional deal with POP MART to develop the recent Jolly Molly Christmas campaign was no doubt a real PR coup, given the success that the pure player has had in creating pop-culture products based on some well-known show and game[...] Tactics Subscribers Read More...

6 Common Mistakes Social Influencers Make

Social Media Campaigns, Technology Lab

Sam O’Brien, CMO of Affise, tells you how to develop proper online habits and make the right strategic alliances.

Living your whole life in the glare of the public eye is no easy task, especially for those successful enough to make it their full-time job and primary source of income. Followers, especially younger ones that have grown up with the likes of T[...] Tactics Subscribers Read More...

Why This Clickbait Might Actually Work

Retailer Roundup, Social Media Campaigns

Small essential businesses gained hero status during the pandemic. You should celebrate the fact that your center houses them.

Homebase's new YouTube series, Grit & Greenlights, launches with the sort of clickbait that might make one cringe: A celebrity frontman with enough natural charm to move even non-fans to press play. If you're a mall marketer, you shouldn't dwel[...] Tactics Subscribers Read More...