Here’s How to Build a Cyber Security Strategy

Mall Websites, Technology Lab, Technology News

SecurityHQ’s Radmila Blazheska and Eleanor Barlow share their top tips.

Marketing teams often work with sensitive data, be it customer or contact data, in your CRM, WordPress site, payment details, and much more. Chief marketing officers (CMOs), heads of marketing, and marketing directors are accountable for data, [...] Tactics Subscribers Read More...

Cockburn Gateway Just Raised Its XP

Décor Themes, Design Studio, Entertainment, Mall Websites, Sales Promotions & More, Seasonal Giveaways, Technology Lab

Woodland creatures give shoppers a thrill at Cockburn Gateway.

The path leading to Cockburn Gateway's food court looks suspiciously green these days. A woodland temporarily lures visitors away from nearby shops to engulf them in an interactive tunnel where trees can speak and a dragonfly takes on gigantic [...] Tactics Subscribers Read More...

Willowbrook Enters the Omnichannel Realm

Mall Websites, Technology Lab, Technology News

Cross-shopping and single-cart checkout are among the Canadian property’s new website features.

Canada's Willowbrook shopping center has just taken retail browsing to a new level, at least online. The Langley mall unveiled Storeyline, an omnichannel shopping platform that gives customers access to real-time inventory from more than 40 ten[...] Tactics Subscribers Read More...

5 Tips to Boost E-commerce Conversion

Mall Websites, Mobile Commerce, Technology Lab

X Agency’s Darwin Liu looks to behavioral science to enhance website performance.

E-commerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into sales. While conversion rate optimization may seem daunting at first, researchers of[...] Tactics Subscribers Read More...

Mall Extends Its Brand’s Reach for LNY

Mall Websites, Sales Promotions & More, Social Media Campaigns, Technology Lab

The Canadian mall is connecting with Asian cultural communities locally and further afield via social influencers.

Nothing can replace authenticity of voice when it comes to culturally-anchored marketing. Yorkdale in Toronto offers a good case in point ahead of this Year of the Tiger by collaborating with an insider group of social influencers. The eight Ca[...] Tactics Subscribers Read More...

Primaris Turns the Tables on Retail Pure Players

Mall Websites, Technology Lab, Technology News

A logistics partnership with Dropit will give mall tenants access to a broader audience.

Five Canadian properties within the Primaris Management Inc. (Primaris) portfolio have just extended their market reach and service capabilities without altering their operating model. The REIT propelled them further forward into omnichannel re[...] Tactics Subscribers Read More...

Santa Squad Seeking New Members

Apps, Mall Websites, Technology Lab

The web is where this Kiwi center is taking some of its holiday entertainment this year.

With gaming infatuating increasingly younger consumers, Westfield Manukau City (Auckland, New Zealand) is delivering some festive fun online. The Santa Squad adventure series of free mini-games turns players into heroes as they embark on missio[...] Tactics Subscribers Read More...

#ForAllWatch: A Mall’s Inclusiveness Move

Customer Service, Language Assistance, Mall Websites, Special Needs, Technology Lab

This Brazilian property has removed a major barrier for its online visitors.

There is no question that curated still images and videos greatly enhance the shopper experience on retail websites and social media pages—if you can see and hear them. The thing is, not everyone can, so Shopping Boulevard (Rio de Janeiro, Br[...] Tactics Subscribers Read More...

How Do Shoppers Rate Your Mall Website?

Mall Websites, Technology Lab

A star rating system allows SM Supermalls and its tenants to get instant and actionable consumer feedback.

The marketers in charge of digital communication and e-commerce for SM Supermalls in the Philippines are able to answer that question without hesitation because they pose it on the developer's web portal every chance they get. The polling isn't[...] Tactics Subscribers Read More...

MainPlace Mall Revamps Its Shopping Portal

Mall Websites, Technology Lab

The Centennial Collection destination and Adeptmind reveal phase 2 of the AI-powered site.

Centennial's marketers don't seem to think that the hybrid shopping trend will fade any time soon. Its MainPlace Mall in California has just completed a few website upgrades and is now formally inviting customers to "Shop the Mall at Home." Not[...] Tactics Subscribers Read More...