Santa Squad Seeking New Members

The web is where this Kiwi center is taking some of its holiday entertainment this year.

With gaming infatuating increasingly younger consumers, Westfield Manukau City (Auckland, New Zealand) is delivering some festive fun online. The Santa Squad adventure series of free mini-games turns players into heroes as they embark on missio[...] Tactics Subscribers Read More...

intu Xanadú Whets Shoppers’ Tech Appetite

Apps, Sales Promotions & More, Seasonal Giveaways, Technology Lab

With more shoppers browsing and buying online, this Madrid center’s promo team is extending its web reach.

Consumers are morphing into hobby chefs, interior decorators, and DIYers of all kinds during this pandemic and they're looking for inspiration online. That has the marketing team from intu Xanadú (Madrid, Spain) relying more on digital channel[...] Tactics Subscribers Read More...

Easter Treats Are at Shoppers’ Fingertips

Apps, Technology Lab

Regardless of the tweaks to programming, egg hunts are still a thing this year.

Nobody will need rubber boots or gloves to stomp around outdoors looking for Easter eggs if a western Canadian mall has anything to do with it. All that it requires from participants in its hunt this year is a mobile phone loaded with a Virtual[...] Tactics Subscribers Read More...

Has Your Social Shopping Party Started?

Apps, Technology Lab

Keen online shoppers are social animals and Verishop has got them pegged.

The smiles and laughs seemed a little forced for many who celebrated the holidays under fun-hindering restrictions last month. It underscored just how much people were—and still are—in need of connection. That notion is what retail destinat[...] Tactics Subscribers Read More...

Local Retail Searches Just Got Easier

Apps, Technology Lab

A South African tech company has made app-based look-ups a little quicker for users.

Speed and ubiquity are desirable traits in omnichannel marketing so when an advertising tech provider says it can eliminate steps for consumers looking for businesses in their community, someone is bound to pay attention.

Vicinity Media (Joh[...] Tactics Subscribers Read More...

Mall Shows Team Spirit with Club App

Apps, Community Relations, Community Room, Technology Lab

European mega mall helps sports club members check in and check out safely despite COVID-19.

The restrictions are getting tighter for public facilities and clubs of all sorts across Europe, but a retail center's tech team has figured out a way to loosen the COVID-19 pandemic's grip on their operations: A free mobile app and QR code che[...] Tactics Subscribers Read More...

These Deals Are Just for Online Shoppers

Apps, Sales Promotions & More, Technology Lab

Uniqlo’s Canadian anniversary sale is taking place on its website and on mobile.

Uniqlo won't be serving shoppers branded cupcakes to mark its Canadian anniversary. Instead, it's holding an online sale and delivering deals on new seasonal apparel and accessory styles to shoppers who buy merchandise either on its Web portal [...] Tactics Subscribers Read More...

Need a Mall Table? Book Ahead

Apps, Food & Beverage

One German shopping and leisure destination is now serving diners like arena sports fans.

If you think that enjoying an evening meal at the mall doesn't count as dining, you're about to eat your words because the number of similarities with high-street restaurants is growing, starting with table bookings.

Despite COVID-19 seeming[...] Tactics Subscribers Read More...

Fashion Retail Browsing, Inspired by Netflix

Apps, Mall Websites, Technology Lab

Beyond protective masks and hand sanitizers, what your shopping center and its tenants need is a good consumer data algorithm.

You watch a couple of Spanish miniseries on Netflix and suddenly your entertainment browser is flooded with suggestions of similar shows. Sound familiar? Well, this type of algorithm-backed engine is coming to a fashion boutique near you. With [...] Tactics Subscribers Read More...

Social Influence on Display at Uniqlo

Apps, Social Media Campaigns, Technology Lab

Heading back to the future is what Uniqlo had in mind for its latest destination store.

It will be some time before retail analysts can determine whether Uniqlo's latest visual merchandising and sales promotion concept is a major leap into the industry's phygital future or merely the case of a brand giving in to a shoppertainment [...] Tactics Subscribers Read More...