Hybrid is Ralph Lauren’s B2C Summer Style

Mobile Commerce, Retailer Roundup, Sales Promotions & More, Shopping Center Business, Technology Lab, Technology News

Pop in or hop online, the choice is up to fashionistas who are loyal customers of the brand.

Stepping out to shop means stepping onto the web these days for lovers of Lauren Ralph Lauren. Summer collections and edits await on the little digital screen where the brand operates a virtual boutique resembling its Woodbury Common Premium Ou[...] Tactics Subscribers Read More...

Flight Centre Marks 40th with Travel Runway 2.0

Advertising Creative Design, Design Studio, Technology Lab

Travelers get to pick their adventures in this global campaign and may end up winning a free holiday.

Our picks of marketing videos this week are made for anyone devising a campaign for consumers with a travel bug. Flight Centre Australia turned 40 and it's celebrating with a collection of 40+ experiences organized under distinct themes: Advent[...] Tactics Subscribers Read More...

Kate Spade NY Welcomes Summer Early

Advertising Creative Design, Décor Themes, Design Studio, Facebook, Pop-Up Stores, Visual Merchandising

Shoppable Facebook posts are part of the fashion house’s seasonal marketing strategy.

First, there was The High Line in the Meat Packing District, then Brooklyn, and this weekend it will be the Tribeca Burrough's time to host Kate Spade New York's (Kate Spade) pop-up cabana. The American designer label is pulling off the outdoor[...] Tactics Subscribers Read More...

Reality Reimagined: Enter the Virtual Influencer

Social Media Campaigns, Technology Lab, Technology News

From innovation to extended exposure, The Media Shop’s Natasha Miller unpacks the benefits for brands.

I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend. As I began to ponder on the concept, I wondered why on earth anyone would real[...] Tactics Subscribers Read More...

5 Common IG Algorithm Myths Debunked

Instagram, Social Media Campaigns, Technology Lab

Sam O’Brien of Affise turns IG marketing confusion into strategy.

One of the main things that can impact an influencer’s social media engagement is the notorious Instagram algorithm. Renowned for its ever-changing rules, the algorithm has been a topic of discussion since Instagram stopped its chronological [...] Tactics Subscribers Read More...

Here’s How to Build a Cyber Security Strategy

Mall Websites, Technology Lab, Technology News

SecurityHQ’s Radmila Blazheska and Eleanor Barlow share their top tips.

Marketing teams often work with sensitive data, be it customer or contact data, in your CRM, WordPress site, payment details, and much more. Chief marketing officers (CMOs), heads of marketing, and marketing directors are accountable for data, [...] Tactics Subscribers Read More...

Mother’s Day Begins on FB @ Westfield Knox

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns, Technology Lab

This year, online gift guides go beyond traditional retail categories to meet different lifestyle needs.

The marketers at Australia's Westfield Knox are aiming for an on-site Mother's Day traffic booster with their Facebook contest. Today at midnight is the deadline they've set for shoppers to enter to win one of two specially themed packs by expr[...] Tactics Subscribers Read More...

Cockburn Gateway Just Raised Its XP

Décor Themes, Design Studio, Entertainment, Mall Websites, Sales Promotions & More, Seasonal Giveaways, Technology Lab

Woodland creatures give shoppers a thrill at Cockburn Gateway.

The path leading to Cockburn Gateway's food court looks suspiciously green these days. A woodland temporarily lures visitors away from nearby shops to engulf them in an interactive tunnel where trees can speak and a dragonfly takes on gigantic [...] Tactics Subscribers Read More...

How Well Do You Serve e-Shopping Personas?

Mobile Commerce, Technology Lab, Technology News, Viral Advertising

Even online and across various platforms, it is crucial to track customer journeys.

Knowing where to meet online consumers is only one aspect of effective omnichannel retail marketing. Just as critical is to understand how they behave while seeking products and services, and which tools they use to hop from one digital platfor[...] Tactics Subscribers Read More...

This Is Your Guide to Going Viral Now

Social Media Campaigns, Technology Lab, Viral Advertising

Jennifer Apy of Chief Outsiders tells you how to get customers to sell for you.

Let’s face it, we marketers never have enough money or time to do everything we’d like to do. So, we’re going to have to get the results we want with the marketing we can afford. How do you clone yourself and your budget? You don’t. In[...] Tactics Subscribers Read More...