Models Beamed to Holographic Show

Catwalk Shows, Style Lounge, Technology Lab, Technology News

PORTL is the tech startup behind marketing first for Canadian retail.

Have you ever taken a picture with your holographic self? The first 100 keeners who turned up for CF Toronto Eaton Centre's "Shop the Look" holiday fashion show last month got to do just that. PORTL, the L.A.-based firm that David Nussbaum foun[...] Tactics Subscribers Read More...

The Bellevue Collection Hops Back on Stage

Catwalk Shows, Style Lounge

The Posh Party Trend Show will be a hybrid event with on-site and live-stream versions.

For its 75th birthday, The Bellevue Collection (Bellevue, USA) is giving itself quite the present: Welcoming its shoppers back to an on-site catwalk show benefiting local non-profits.

This will be the first time since the beginning of the CO[...] Tactics Subscribers Read More...

NYFW: The Drops Fashion Sales Boost

Catwalk Shows, Sales Promotions & More, Style Lounge

Five designers hope to up trading with virtual Fashion Week flash sales.

If you want to see what a true omnichannel marketing plan looks like, head over to the New York Fashion Week site. Well, for starters, it's not just a website but a virtual venue where registered subscribers gained full access to the event's pr[...] Tactics Subscribers Read More...

Strutting Down the Runway to a New Beat

Catwalk Shows, Style Lounge

The Bellevue Collection’s fall fashion event line-up is stacked.

The color palettes and styles are changing on fashion retail shelves, be they virtual or IRL, so mall marketing teams best get on with the business of promoting their own tenants' line-ups. For The Bellevue Collection's shoppers, keeping up wit[...] Tactics Subscribers Read More...

BTS ’20: From the Runway to the Hallway

Catwalk Shows, Style Lounge

This mannequin fashion show was interactive but perfectly set up for social distancing.

Ready or not for their new on-site/online classrooms, students will soon head back to school and with this new season come two things: Tech tools and a refreshed wardrobe. Northpark shopping center (Ridgeland, USA) and its tenants delved right [...] Tactics Subscribers Read More...

Project Runway Finds Its Mall Headquarters

Catwalk Shows, Style Lounge

The broadcast-retail partnership is a first in this southern market.

What separates run-of-the-mill fashion from catwalk-worthy couture is often in the details—the grade of materials, employing distinctive shades, and finding the elements that can bring creative cohesiveness to a collection. Would-be designers [...] Tactics Subscribers Read More...

This Is One Darling Little Catwalk Show

Catwalk Shows, Style Lounge

intu Metrocentre and Hamleys celebrate the new Sylvanian Families Town.

Queen Elizabeth II, designer Karl Lagerfeld, and Vogue chief editor Anna Wintour couldn't make it to intu Metrocentre last Saturday, but their pint-sized alter-egos took front row seats at what was touted as the world's smallest catwalk shows. F[...] Tactics Subscribers Read More...

Chatswood Chase to Present VIP Runway

Catwalk Shows, Style Lounge

Guests are in for an evening of on-trend styles and live performances.

Chatswood Chase's marketers have a cabaret trick up their sleeves in a bid to give the Australian center's upcoming Autumn/Winter VIP Runway Event a higher profile: a celebrity hook. On March 15, Rhonda Burchmore, a musical theater and cabaret s[...] Tactics Subscribers Read More...

The Mad Fashion Rush

Catwalk Shows, Style Lounge

Aussie retail destination tries to live up to its fashion destination reputation.

If you want to get any attention during the super-packed fall fashion season, you need a hook. It can be a visual merchandising display fit for an Instagram hit, the announcement of a market-exclusive retailer opening or, as is the case for one [...] Tactics Subscribers Read More...

Fashion Show Stars Giant Handmade Dolls

Catwalk Shows, Style Lounge

Couture designers add a whimsical touch to the catwalk to present their new collection.

With a new fashion season upon us, designers are finding ways to distinguish themselves with not only their collections, but also in how they present them. One creative duo recently offered a most unusual catwalk show experience: the use of acti[...] Tactics Subscribers Read More...