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Body Scanners

What’s Next: The Seamless Fashion Experience

Body Scanners, Style Lounge

The merger of fashion and digital on-demand is happening on the mall floor.

Every aspect of the retailing industry is being deconstructed, but the customer remains at its core and is stronger than ever. Even in the fashion category, where the ultimate experience used to be to fit into a top designer's clothing, the dyna[...] Tactics Subscribers Read More...

21st Century Knitting, the Adidas Way

Body Scanners, Style Lounge

This pop-up was anything but your typical knitting club experience.

VR equipment, a body scanner, and a QR code booklet. Those aren't the type of items you'd normally find on a hobby knitter's Michaels store shopping list. They were nonetheless among the must-have tools for shoppers to fully experience the pop-u[...] Tactics Subscribers Read More...

How Do You Try On Clothes?

Body Scanners, Style Lounge

Swivel technology enhances fashion shopper experience in virtual dressing room that’s connected to social networks like Facebook and Twitter.

Nearly two years ago, Jane Lisy saw a video on the future of shopping and what stuck in her mind was the concept of the virtual dressing room. The marketing VP for Forest City Enterprises (FCE) and her promotional team thought it had great po[...] Tactics Subscribers Read More...

Sizing Up Mall Shoppers

Body Scanners, Style Lounge

Technology company debuts free high-tech fashion fitting service at King of Prussia Mall to kick off Fashion’s Night Out event.

Body scanners created much controversy when they were first introduced to help airport security officers screen travelers. Now Unique Solutions is hoping that its original twist on the devices will make shoppers want to flock to the mall and ste[...] Tactics Subscribers Read More...