This Centralized Campaign Actually Works

Loyalty Programs, Sales Promotions & More, Seasonal Giveaways

Westfield doubles down on efforts to convert daily mall visitors into loyal shoppers.

If you think fair-style games are uniquely suited to summer retail activations, it might be time to fight against your own marketing impulses. The weather is getting dreary Down Under, but Westfield Australia still spent the past four weeks bri[...] Tactics Subscribers Read More...

Pets: Your Mall’s Next Club Focus?

Loyalty Programs, Sales Promotions, Sales Promotions & More

As the wellness category grows in the mall retail mix, marketing plans should include pets.

It's a dog's life in retail these days and that's no reason to whimper. Consumers are more mindful of their pets' wellbeing than ever and specialist vendors cater to their needs. That trend was on full display earlier this month at a mall-based[...] Tactics Subscribers Read More...

This Is How to Spin Off a Mall Brand

Loyalty Programs, Sales Promotions, Sales Promotions & More

Chances are your marketing team hasn’t taken your mall’s brand far enough.

Marketers like to refer to stores' well-curated visual merchandising displays and uniquely designed shopping centers as theaters of retail. If the latter are indeed shoppertainment destinations then they should really take a page from entertain[...] Tactics Subscribers Read More...

Canadian Shoppers in U.S. Malls’ Mire

Gifts with Purchase, Loyalty Programs, Sales Promotions, Sales Promotions & More

With consumers acting on warnings of possible supply-chain issues, the timing is ideal to court those cross-border guests.

The reopening of the Canada/U.S. land border means flocks of snowbirds are heading south and retail marketers are paying attention. With COVID protocols that are, for the most part, aligned, malls can resume offering deals and services that wil[...] Tactics Subscribers Read More...

Personalization: The Ultimate Retail Luxury?

Entertainment, Loyalty Programs, Sales Promotions & More, Special Events

The Florida mall event that debuts today has FOMO marketing written all over it.

If you can't find the perfect outfit for that family reunion despite hunting through every fashion mall store, just have Karelle Levy of KRELwear measure you up and produce a custom creation on the spot. While you're at it, have her make a mini[...] Tactics Subscribers Read More...

Macerich Ups Its Digital Game

Loyalty Programs, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

The mall developer partnered with Shopkick to attract and reward back-to-school shoppers.

There are still some fun and games to be found in this back-to-school season, despite lingering COVID-related health and safety concerns. Macerich, for one, is using the Shopkick retail rewards app to encourage customer loyalty, challenging sho[...] Tactics Subscribers Read More...

Back to Basics: Returns as Shopping Incentives

Loyalty Programs, Sales Promotions, Sales Promotions & More

Upon fully reopening, shopping centers and their tenants might be wise to eloquently re-state the obvious.

Few can argue that there is an experiential aspect to brick-and-mortar shopping that cannot be replicated online. Convincing consumers that buying on-site is just as convenient is harder, so an American mall developer is using store returns to [...] Tactics Subscribers Read More...

Even Good Retail Activations Need Staging

Food & Beverage, Loyalty Programs, Sales Promotions & More

Westfield Marion keeps its sales and loyalty program promotions fresh.

Spin and Win, Spend and Vend, Fresh Shop Price Drop—these all sound inviting enough but it takes more than catchy phrases to move consumers to reach for their mobile phones and click on a mall app. This past month, the strategy that Westfield[...] Tactics Subscribers Read More...

Tanger Is Ready for Hybrid Shopping

Loyalty Programs, Sales Promotions & More, Technology Lab

Customers get access to local retail savings before they even step out the door.

Mall coupon books and point-based loyalty schemes are nothing new, but it certainly seems that the tech-powered side of those marketing programs is getting better and slicker. The Tanger Outlets digital coupon book strategy is a good example of[...] Tactics Subscribers Read More...

Manufaktura Plays the Collectibles Game

Entertainment, Gifts with Purchase, Loyalty Programs, Sales Promotions & More

The retail activation and loyalty program booster matches the center’s new artful entrance signage.

With the fate of the upcoming Tokyo Olympic Summer Games still uncertain, the rush for commemorative mascots is likely on hold. That is giving a Polish shopping center a window to peddle its own series of branded collectibles.

Until June 12,[...] Tactics Subscribers Read More...