Traffic Is Building on Nový Smíchov’s Rooftop

Amenities, Community Room, Customer Service, Entertainment, Special Events

There’s more than immediately meets the eye at one of Prague’s busiest hubs.

Handy or hectic? Which best defines the Smíchovský Anděl commercial and transit hub in Prague, Czech Republic, truly depends on who you ask. One thing is for sure, it was never a place to spend a relaxing moment with family and friends until[...] Read More...

Karrinyup’s NAIDOC Week Steeped in Tradition

Community Relations, Community Room, Entertainment, Special Events

Every year, Australians celebrate NAIDOC Week and the 2022 edition gave staff and visitors at Karrinyup Shopping Centre a reason to come together to recognize and learn about the history and culture of Aboriginal and Torres Strait Islander peop[...] Read More...

Art Meets Tech on Le Plateau Mont-Royal

Community Relations, Community Room, Décor Themes, Design Studio, Sustainability

This outdoor public art piece morphs with the weather forecast.

If residents living near the pedestrian-only section of Mont-Royal Avenue in Montreal, Canada, claim that a low cloud has been hovering above their local square, Place des Fleurs-de-Macadam, they're not imagining things. Anyone who pauses there[...] Tactics Subscribers Read More...

Shoppers Bin & Win at Stockland Townsville

Community Relations, Community Room, Sustainability

There are vouchers up for grabs for online gamers who know how to properly sort their household waste.

The road to sustainability is paved with good intentions, but how much do consumers really know about the right steps to take to develop greener habits? Shoppers at Stockland Townsville (Aitkenvale, Australia) are finding that out for themselve[...] Tactics Subscribers Read More...

Victoria Shoppers Met Up on Sweet Street

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

Candy lovers chugged back locally made sodas as part of a charity fundraiser.

When does a sweets indulgence turn into a tummy ache? Mum was the word on that for those who flocked to Sweet Street, the community event that Westshore Town Centre (Victoria, Canada) held last week in its parking lot. Ice cream, cookies, cotto[...] Tactics Subscribers Read More...

Ikea Debuts Its CSR-minded Circular Hub

Community Room, Retailer Roundup, Sustainability

At the retailer’s new sustainability department, one person’s abandoned furniture is another one’s bargain find.

Old Ikea furniture deserves a second life. That’s a powerful statement coming from a retail giant that has made its fortunes outfitting customers’ homes. The company’s Australian arm has unveiled its new concept: Circular Hub, where pre-l[...] Tactics Subscribers Read More...

Grab A Drink and Your Yoga Mat, Too

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

A summer full of active pursuits is now underway in the heart of London.

Visitors to One New Change can work up an appetite right on-site because the London, UK, center has launched its series of summer workout classes, including some on its famous rooftop.

Madison, a tenant eatery, has teamed up with Virgin Act[...] Tactics Subscribers Read More...

Simon Says, It’s Time for a Fashion Clean-up

Charity Partnerships, Community Relations, Community Room, Sustainability

Simon and Give Back Box give shoppers a feel-good incentive to declutter their closets.

How much stuff is simply too much? Simon's marketers would never be clumsy enough to engage shoppers in that discussion, especially when it could have the adverse effect of slowing down traffic to the developer's malls. Waste, however, is fair [...] Tactics Subscribers Read More...

This Mall Display Could Create Social Buzz

Charity Partnerships, Community Relations, Community Room, Fundraisers, Sustainability

HSC finds multiple uses for an information display ahead of the Halifax Pride Festival.

While Alvéole's honeybees are hard at work in hives set up on Halifax Shopping Centre's (HSC) rooftop, the Canadian mall's marketers are creating a buzz of their own with a special indoor display that informs visitors of the sustainability pro[...] Tactics Subscribers Read More...

Bikini Berlin’s Influencer Initiative Exists IRL

Charity Partnerships, Community Relations, Community Room, Fundraisers

The Governing Mayor of Berlin, Franziska Giffey is among the center’s creative collaborators.

Bikini Berlin's marketers have a fresh take on social influencing, taking their program back into the brick-and-mortar space and supporting a human cause. A couple of weeks ago, the German container mall launched its latest pop-up, BerlinFluenc[...] Tactics Subscribers Read More...