VivoCity Gets into Gaming Mode

Gifts with Purchase, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

The rule at this Singapore mall is that you need to shop—frequently—to play and win.

There's no need to read any fine print to fully grasp the breadth of VivoCity's "Treasure Trove of Surprises" promotion. The Singapore mall is quite upfront about its intent: Prioritize rewarding loyal customers every time they shop and make th[...] Tactics Subscribers Read More...

Shoppers Get Art to Go at Sylvia Park

Food & Beverage, Gifts with Purchase, Sales Promotions & More

Kiwi center’s seasonal giveaway and social contest are celebrations of people’s love of food.

With some traditional art auction houses giving way to NFT marketplaces, how many consumers remain attached to physical works? The marketers for Sylvia Park (Auckland, New Zealand) seem to think that the number is high enough to develop CR init[...] Tactics Subscribers Read More...

Canadian Shoppers in U.S. Malls’ Mire

Gifts with Purchase, Loyalty Programs, Sales Promotions, Sales Promotions & More

With consumers acting on warnings of possible supply-chain issues, the timing is ideal to court those cross-border guests.

The reopening of the Canada/U.S. land border means flocks of snowbirds are heading south and retail marketers are paying attention. With COVID protocols that are, for the most part, aligned, malls can resume offering deals and services that wil[...] Tactics Subscribers Read More...

Wooing Shoppers Itching for a Fashion Refresh

Gift Cards, Gifts with Purchase, Sales Promotions, Sales Promotions & More

Forrest Chase delivers simple and hard-to-resist seasonal sweepstakes.

If shoppers in Perth City (Australia) needed anyone's permission to resume their fashion-loving ways, they just got the green light from Forrest Chase's marketers. Last week, the center and its participating tenants launched a Spring Fashion Sc[...] Tactics Subscribers Read More...

The Little Summer Mall Getaway

Gift Cards, Gifts with Purchase, Sales Promotions & More, Seasonal Giveaways

Staycations are all the rage this season and it’s a good time for malls to revive their tourism partnerships.

Staring at government updates on COVID-related travel restrictions must be like watching paint dry for tourism professionals. Things are simply not moving quickly enough in the right direction to really get their industry going again. Some are [...] Tactics Subscribers Read More...

Manufaktura Plays the Collectibles Game

Entertainment, Gifts with Purchase, Loyalty Programs, Sales Promotions & More

The retail activation and loyalty program booster matches the center’s new artful entrance signage.

With the fate of the upcoming Tokyo Olympic Summer Games still uncertain, the rush for commemorative mascots is likely on hold. That is giving a Polish shopping center a window to peddle its own series of branded collectibles.

Until June 12,[...] Tactics Subscribers Read More...