Levi’s Tailor Shop Gets In on Beer Garden Biz

Entertainment, Food & Beverage, Sales Promotions, Sales Promotions & More, Special Events

This one-day, brand-anchored event shows the potential of outdoor activations beyond F&B and live entertainment.

Indoor/outdoor is more than a home decor concept; it's how many consumers envision their ideal lifestyles. Where and how they indulge in their favorite pastimes, as well as consume goods and services, changes with their needs and moods. An Amer[...] Tactics Subscribers Read More...

Pursuits of Culinary Happiness

Food & Beverage, Sales Promotions, Sales Promotions & More

A Latin Food Fest and F&B pop-ups are among Square One’s traffic and sales generation strategies.

Food FOMO? Yes, it's real, and if The Food District has its way, shoppers will be flocking to its tenant eateries this summer in search of unexpected culinary delights before they're gone.

Square One's foodie destination is running a Secret[...] Tactics Subscribers Read More...

Black Friday in July? Staples Is Doing It

Sales Promotions, Sales Promotions & More

From deals on all BTS basics to specialist services, Staples is doing its best to corner the seasonal market.

Like marketing holiday gift hunting, it seems that back-to-school shopping is starting earlier every year. Staples, the supply store, is certainly getting a jump on it, releasing “Let’s Find Out: Canada’s Official Back-to-school Guide.”[...] Tactics Subscribers Read More...

Hybrid is Ralph Lauren’s B2C Summer Style

Mobile Commerce, Retailer Roundup, Sales Promotions & More, Shopping Center Business, Technology Lab, Technology News

Pop in or hop online, the choice is up to fashionistas who are loyal customers of the brand.

Stepping out to shop means stepping onto the web these days for lovers of Lauren Ralph Lauren. Summer collections and edits await on the little digital screen where the brand operates a virtual boutique resembling its Woodbury Common Premium Ou[...] Tactics Subscribers Read More...

Campaign of the Week: Vive la France!

Advertising Creative Design, Design Studio, Food & Beverage, Sales Promotions & More

Le Chocolat Français and TBWA/Paris poke fun at well-known French stereotypes.

Kisses on a pier, road rage, sexy heels, nights on the town that stretch until sunrise—France has them all and you can pick and choose whatever you want to experience. That's the message that Le Chocolat des Français has for fans of its orga[...] Tactics Subscribers Read More...

VivoCity Gets into Gaming Mode

Gifts with Purchase, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

The rule at this Singapore mall is that you need to shop—frequently—to play and win.

There's no need to read any fine print to fully grasp the breadth of VivoCity's "Treasure Trove of Surprises" promotion. The Singapore mall is quite upfront about its intent: Prioritize rewarding loyal customers every time they shop and make th[...] Tactics Subscribers Read More...

Springtime Is Showtime at Bluewater

Entertainment, Sales Promotions, Sales Promotions & More, Seasonal Giveaways, Special Events

Energy prices, AR, drone-based services, and sustainability will be among the topics that the mall will tackle.

The green-thumbed and DIYers will be well-served over the next ten days at Bluewater (Kent, UK). No less than 30 retail outlets and service providers will pop up at the center for the Spring Home & Garden Event, which promises to deliver knowle[...] Tactics Subscribers Read More...

Mother’s Day Begins on FB @ Westfield Knox

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns, Technology Lab

This year, online gift guides go beyond traditional retail categories to meet different lifestyle needs.

The marketers at Australia's Westfield Knox are aiming for an on-site Mother's Day traffic booster with their Facebook contest. Today at midnight is the deadline they've set for shoppers to enter to win one of two specially themed packs by expr[...] Tactics Subscribers Read More...

Love on a Plate at Hyde Park Corner

Food & Beverage, Live Demonstrations, Sales Promotions & More

The mall’s DIY session comes with branded goodies for participants to take home.

Since the promise of a memorable meal begins with a feast for the eyes, Hyde Park Corner (Sandton, South Africa) has a proposition for shoppers who want to treat the ladies in their lives for Mother's Day: The inside scoop on how to plate dishe[...] Tactics Subscribers Read More...

Le Grand PoutineFest Coming to CF Mall

Food & Beverage, Food Court Promotions, Live Demonstrations, Sales Promotions & More

Local culture is the go-to inspiration source for this mall F&B event.

For Canadian shoppers, this poutine F&B theme needs no explanation. For everyone else, it highlights a beloved Quebec dish that, at its simplest, features French fries, cheese curds, and gravy. From those humble beginnings, it has morphed into [...] Tactics Subscribers Read More...