Traffic Is Building on Nový Smíchov’s Rooftop

Amenities, Community Room, Customer Service, Entertainment, Special Events

There’s more than immediately meets the eye at one of Prague’s busiest hubs.

Handy or hectic? Which best defines the Smíchovský Anděl commercial and transit hub in Prague, Czech Republic, truly depends on who you ask. One thing is for sure, it was never a place to spend a relaxing moment with family and friends until[...] Read More...

Levi’s Tailor Shop Gets In on Beer Garden Biz

Entertainment, Food & Beverage, Sales Promotions, Sales Promotions & More, Special Events

This one-day, brand-anchored event shows the potential of outdoor activations beyond F&B and live entertainment.

Indoor/outdoor is more than a home decor concept; it's how many consumers envision their ideal lifestyles. Where and how they indulge in their favorite pastimes, as well as consume goods and services, changes with their needs and moods. An Amer[...] Tactics Subscribers Read More...

Karrinyup’s NAIDOC Week Steeped in Tradition

Community Relations, Community Room, Entertainment, Special Events

Every year, Australians celebrate NAIDOC Week and the 2022 edition gave staff and visitors at Karrinyup Shopping Centre a reason to come together to recognize and learn about the history and culture of Aboriginal and Torres Strait Islander peop[...] Read More...

Galeries Lafayette Honors French Savoir-Faire

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

The store’s “French Touch” event also offers a glimpse of the next generation of creators.

For retail destinations whose brands are closely tied to their home country's culture, this is the start of a new golden era. At least that's the sentiment among the marketing staff at Galeries Lafayette, which celebrated 125 years of bringing [...] Tactics Subscribers Read More...

This Mall Is Readying for Football Season

Celebrity Appearances, Entertainment, Special Events

There’s more to fall retail marketing than Back to School.

Excitement is building for school-bound children, but looming September is also electrifying sports fans who are looking forward to yet another competitive season. That passion is at the heart of an annual community event that a mall in New Jer[...] Tactics Subscribers Read More...

Victoria Shoppers Met Up on Sweet Street

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

Candy lovers chugged back locally made sodas as part of a charity fundraiser.

When does a sweets indulgence turn into a tummy ache? Mum was the word on that for those who flocked to Sweet Street, the community event that Westshore Town Centre (Victoria, Canada) held last week in its parking lot. Ice cream, cookies, cotto[...] Tactics Subscribers Read More...

Grab A Drink and Your Yoga Mat, Too

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

A summer full of active pursuits is now underway in the heart of London.

Visitors to One New Change can work up an appetite right on-site because the London, UK, center has launched its series of summer workout classes, including some on its famous rooftop.

Madison, a tenant eatery, has teamed up with Virgin Act[...] Tactics Subscribers Read More...

Buskers Wanted: Step Up and Grab a Mic

Entertainment, Special Events

Trinity Leeds might be on to something with its on-site live entertainment spot.

Forget elaborate auditions and complicated set-ups; Trinity Leeds has a much easier way for emerging artists and busker wannabes to hone their performance skills in front of live audiences. The UK center's Busk Stop is a common area spot where [...] Tactics Subscribers Read More...

Little Entrepreneurs Are Back in Business

Community Relations, Community Room, Entertainment, Pop-Up Stores, Special Events

After a couple of tough years, budding retail operators tested their concepts on the street and at the mall.

Children dreaming of one day running their own enterprises got their first dose of reality when COVID-19 hit. Restrictions on public gatherings and health concerns made even a sidewalk kiosk seem like risky business. Luckily, things are more re[...] Tactics Subscribers Read More...

Sneakerheads Converge at Cockburn Gateway

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

Visitors will have to shop first if they want to have graphic artists customize their kicks.

If you want to learn about a retail marketing niche, your best bet is to 'ask the internet.' To be a little more specific, head straight to TikTok. That's where you'll find out from Mikolaj how on-trend Cockburn Gateway's Sneaker Life event is�[...] Tactics Subscribers Read More...