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Entertainment

Shopper Roundup: Food Always Helps

Entertainment, Grand Openings

Public market operator hopes that this won’t be shoppers’ last rodeo.

There's no point in getting hung up on what a summer grand opening could have been like if COVID-19 hadn't hit the retail market. For one California destination, a delayed launch has meant more time to regroup, adapt, and get ready for its debu[...] Tactics Subscribers Read More...

Suited Up and Ready for Battle

Entertainment, Grand Openings

Emporium Melbourne has set a date to unveil its new e-sports venue.

Things are heating up in the mall-based entertainment arena and Emporium Melbourne will soon have one more element in its retail arsenal. In March 2020, the shopping center will add Fortress Melbourne to its tenant roster in a bid to draw fans [...] Tactics Subscribers Read More...

Mall Steps into the Big League

Entertainment, Grand Openings

Developer completes $440m redevelopment project on Australia’s Sunshine Coast.
The grand reopening of a shopping center after more than two years of construction can make a retail development team feel like it's arrived. Throw in some new-to-market deals with the likes of Sephora and Lululemon to create a more comprehensiv[...] Tactics Subscribers Read More...

Mall Exhibit Introduces New Tenant

Entertainment, Grand Openings

The special installation will offer shoppers their first look at an incoming tenant’s collections.
If a leasing team can bring a new-to-market retail concept to the mall, it makes for a meaty promotional concept for the marketing team. That's assuming, of course, that shoppers know the brand. One Aussie team isn't willing to gamble on that. [...] Tactics Subscribers Read More...

What’s Next: Mall Launches VR Cinema

Entertainment, Grand Openings

Leasing deal a market first that offers a glimpse into the future of retail development.
While Wonder Woman continues to rack up sales in movie theaters across the globe, one cinema is focusing on delivering an entirely different experience: virtual reality (VR). Bucharest's Veranda Mall is the first shopping center in Romania to[...] Tactics Subscribers Read More...

Mall Redevelopment: There’s a Scent for That

Entertainment, Grand Openings

Shoppers help mark the opening of 14 new stores and 300 car park spaces at Stockland Green Hills.
The smell of freshly cut lumber and industrial paint might not exactly be at the top of a mall marketing team's scent marketing list, but it is inevitable during a redevelopment. The staff at Stockland Green Hills was clever enough to erase any [...] Tactics Subscribers Read More...

Shoppers Plan Escape from Melbourne Central

Entertainment, Grand Openings

The GPT mall’s new gaming experience boasts artificial intelligence technology.
Could you escape from a room in full lockdown in less than 50 minutes? Melbourne Central is daring its shoppers to try at its new entertainment destination that will challenge them in more ways than they can imagine. Welcome to the Exitus Escape[...] Tactics Subscribers Read More...

The Point Positions Itself as South Bay’s Living Room

Entertainment, Grand Openings

Image credits: Dana Thompson Photography

A series of community-focused events lead up to the lifestyle center’s official opening.
When it opens at the end of the July, California's The Point expects to be more than a lifestyle center. It hopes to become South Bay's living room. Much of that comes down to its unique blend of regional shops, chef-driven restaurants and e[...] Tactics Subscribers Read More...

Back In Business

Entertainment, Grand Openings

CentralWorld rebounds after an anti-government protest destroyed much of its retail space, along with its reputation as a top destination.
CentralWorld’s New Year’s Eve celebration had the crowds and showmanship to rival New York City’s famous Times Square bash. Those watching the countdown on MHTV would have had a tough time imagining that just 20 months before, Bangkok’s [...] Tactics Subscribers Read More...

One Track Minds

Design Studio, Grand Openings

With new branding and merchandise, Del Monte Center targets new demographic groups.
Del Monte Center (DMC) clearly doesn’t believe in the one-brand-fits-all approach to marketing. The California center plays favorites in its “My Favorite Stores” advertising campaign, giving several A-list retailers some prominence in its [...] Tactics Subscribers Read More...
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