Galeries Lafayette Honors French Savoir-Faire

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

The store’s “French Touch” event also offers a glimpse of the next generation of creators.

For retail destinations whose brands are closely tied to their home country's culture, this is the start of a new golden era. At least that's the sentiment among the marketing staff at Galeries Lafayette, which celebrated 125 years of bringing [...] Tactics Subscribers Read More...

Sneakerheads Converge at Cockburn Gateway

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

Visitors will have to shop first if they want to have graphic artists customize their kicks.

If you want to learn about a retail marketing niche, your best bet is to 'ask the internet.' To be a little more specific, head straight to TikTok. That's where you'll find out from Mikolaj how on-trend Cockburn Gateway's Sneaker Life event is�[...] Tactics Subscribers Read More...

Kate Spade NY Welcomes Summer Early

Advertising Creative Design, Décor Themes, Design Studio, Facebook, Pop-Up Stores, Visual Merchandising

Shoppable Facebook posts are part of the fashion house’s seasonal marketing strategy.

First, there was The High Line in the Meat Packing District, then Brooklyn, and this weekend it will be the Tribeca Burrough's time to host Kate Spade New York's (Kate Spade) pop-up cabana. The American designer label is pulling off the outdoor[...] Tactics Subscribers Read More...

Selfridges Gets into the Sensory Game

Décor Themes, Design Studio, Technology Lab, Visual Merchandising

Mood-boosting windows and VR pods are part of the retailer’s experiential marketing plays.

Can focusing on a "Super Self" really create a Super Future in which people feel good? British department store, Selfridges intends to make the case in three chapters, the first of which it currently shares through a series of mood-boosting ret[...] Tactics Subscribers Read More...

Smiley Just Turned 50

Décor Themes, Design Studio, Visual Merchandising

The brand is celebrating its milestone by spreading a little joy in stores and on the street.

For its 50th anniversary, the Smiley brand is taking its positivity manifesto to the street with an international "Take the Time to Smile!" visual campaign, a collaboration with graffiti artist André Saraiva aka Mr. A, arts and culture media p[...] Tactics Subscribers Read More...

Cockburn Gateway Makes a Sensory VM Play

Décor Themes, Design Studio, Visual Merchandising

Art and visual merchandising inspired by the local WA nature are key to the mall’s category marketing strategy.

Temperatures are about to start dipping Down Under and for Cockburn Gateway (Perth, Australia), it means getting shoppers thinking about swapping—and updating—their wardrobe for the new fashion season and sprucing up their homes, too.

Wi[...] Tactics Subscribers Read More...

Bluewater Is Giving Creatives a Hand Up

Design Studio, Visual Merchandising

Its continuing education program is just the type that could be effective as a virtual or hybrid course.

Mall-based apprentices in visual merchandising (VM) could soon obtain college-recognized certification. The best part is that the training will have only cost them £20 (US$27)

Bluewater (Kent, UK), in partnership with The Learning Shop (a t[...] Tactics Subscribers Read More...

Angels on Duty at Nový Smíchov

Décor Themes, Design Studio, Sales Promotions, Sales Promotions & More, Visual Merchandising

The Prague center’s retailers and partner brands went big for Valentine’s Day.

Valentine's Day tends to come with its load of anxiety as lovebirds mull over what to get and where to eat to mark the fleeting occasion. At Nový Smíchov (Prague, Czech Republic), a crew of male and female angels came to the rescue, assisting[...] Tactics Subscribers Read More...

Alright, Alexa, Turn On Christmas

Décor Themes, Design Studio, Technology Lab, Visual Merchandising

Technology is transforming retailing at the speed of light, including some treasured holiday traditions.

Brick-and-mortar holiday windows have not lost any of their appeal. Why else would one of the kings of online retailing—that would be Amazon—have formed a partnership to create a destination window in New York City?

Together with the Ne[...] Tactics Subscribers Read More...

Kids to Co-star in Mall’s Christmas Window

Décor Themes, Design Studio, Entertainment, Sales Promotions & More, Visual Merchandising

Personalization will be a key element of Rundle Mall’s digital holiday programming.

Rundle Mall's marketing team is changing things up this year to break the monotony of holiday set line-ups. For one, Santa won't be glued to a center court chair but will meet with families inside two tenant stores: in the Myer Santaland and th[...] Tactics Subscribers Read More...