A Tune for Mom

The Mother’s Day meal is about to get a lot tastier with The Forum.

Whether their moms can actually sing or simply like to listen to their iPods, customers can try to win them a sweet prize in The Forum Shopping Centre's online contest by sharing their musical tastes. They'll have until March 6 to visit the UK m[...] Tactics Subscribers Read More...

Extended Hours? There’s eBay for That

Community Room

Online marketplace now extending convenience to brick-and-mortar retailers.

If you were a small store owner trying to figure out a way to reach evening shoppers, would you add to your overhead costs and hire more staff to cover the extra shifts or try to sell to them through a digital interface? You can guess which opti[...] Tactics Subscribers Read More...

Culture Crawl: Bal Harbour Shops

Fashion Blogs, Style Lounge

Florida upscale center leads its blog followers deeper into the world of fashion, food, and culture.

The play on words might be an easy one, but Bal Harbour Shops' Fashion Feed Q&A is a great example of how to create online experiences. The blog piece focuses on illustrator Gretchen Röehrs's latest book, Edible Ensemble, and it offers just th[...] Tactics Subscribers Read More...

Lighten Up. PR Campaigns Do Work

Décor Themes, Design Studio

One comics fan’s passion turns into a PR coup for Aussie mall.

Signing a character licensing deal for a themed installation is one thing, but finding a personal hook to make people care about it is another. A retail PR team managed to do it, boosting a family-oriented shopping center's sales by 10 percent. [...] Tactics Subscribers Read More...

Chatswood Chase to Present VIP Runway

Catwalk Shows, Style Lounge

Guests are in for an evening of on-trend styles and live performances.

Chatswood Chase's marketers have a cabaret trick up their sleeves in a bid to give the Australian center's upcoming Autumn/Winter VIP Runway Event a higher profile: a celebrity hook. On March 15, Rhonda Burchmore, a musical theater and cabaret s[...] Tactics Subscribers Read More...

KRP’s Acts of Love

Charity Partnerships, Community Room

Community campaign leads to more donations for mobility focused foundation.

Consumers are beginning to learn that plastic caps and tags belong in the recycling bin. What happens to them afterwards, however, is often of little interest. Over the past fives years, one South African shopping center has been injecting more [...] Tactics Subscribers Read More...

Garden City Goes Big for CNY

Décor Themes, Design Studio

With a steadily growing tourist clientele, the Aussie center is adjusting its marketing.

China will soon become Australia's top tourism market, overtaking New Zealand. Garden City Shopping Centre in Perth is ready for it and it just made a big marketing statement when it unveiled the city's largest lanterns for Chinese New Year. Sta[...] Tactics Subscribers Read More...

What’s Next: Modular Retail Incubators

Pop-Up Stores, Shopping Center Business

Temporary tenants get in line at French shopping center.

RMUs and kiosks used to be the designated spots for temporary tenants, while in-line units were reserved for permanent ones. That is changing. The two categories are now trading places whenever it suits their marketing needs. In fact, there real[...] Tactics Subscribers Read More...

Meet Me at The Grove, Babe

Entertainment, Movie Theatre Premieres and Partnerships

L.A. center gives its special event series a touch of old Hollywood glam.

Special moments are meant to be savored, so The Grove is giving lovebirds plenty of time to celebrate this year. The Los Angeles center has stretched Valentine's Day into a Month of Love with a focus on entertainment, hosting the Award Nominated[...] Tactics Subscribers Read More...