What’s Next: The Mall as a Satellite Office

All this time, shopping centers could have been consumers’ second place.

If you can't convince shoppers that b&m beats e-commerce, escaping their work cubicles might be just as good a reason to visit your mall. One Aussie center made the case recently with a pop-up installation just for locals. Last month, Rhodes [...] Tactics Subscribers Read More...

This Is One Darling Little Catwalk Show

Catwalk Shows, Style Lounge

intu Metrocentre and Hamleys celebrate the new Sylvanian Families Town.

Queen Elizabeth II, designer Karl Lagerfeld, and Vogue chief editor Anna Wintour couldn't make it to intu Metrocentre last Saturday, but their pint-sized alter-egos took front row seats at what was touted as the world's smallest catwalk shows. F[...] Tactics Subscribers Read More...

No Fake Social Media Followers Here

Social Media Campaigns, Special Events

Developer works with specialist agency to connect with lifestyle bloggers.

Navigating the world of online marketing is like walking through a minefield these days. You never know when you're going to inadvertently take a step in the wrong direction, which is why retail teams are collaborating with experts who can help [...] Tactics Subscribers Read More...

Men Get Their Own Mall Play Areas

Sales Promotions, Sales Promotions & More

This Swiss center will pull out all the stops for its upcoming Man’s Day.

Shoppi Tivoli (Spreitenbach, Switzerland) is promising male shoppers a hassle-free experience and bang for their buck if they attend its Man's Day tomorrow. Based on the center's motto, "My world, as I like it," the event will be a mash-up of re[...] Tactics Subscribers Read More...

Mapping Out Shopper Loyalty

Community Relations, Community Room

Customers get to make their mark at their neighborhood center.

For the third instalment of its "We Treasure Our Neighbors" campaign, a shopping center in New Zealand invited its local customers to make their presence known and contribute to a public art installation. This past March, The Palms sent out t[...] Tactics Subscribers Read More...

Holt Renfrew Backs #KnotOnMyPlanet

Charity Partnerships, Community Room

The fashion-related initiative will help save elephants in Africa.

One of Canada's best-known department stores has joined the fight to protect elephants from ivory poaching. Holt Renfrew is currently backing #KnotOnMyPlanet, which began as a social media campaign and now includes an ongoing fundraiser for the [...] Tactics Subscribers Read More...

This Was One Big Bash

Sales Promotions, Sales Promotions & More

An upscale mall needs a re-launch to match.

There's a difference between filling mall space and optimizing it. At near full occupancy, one American shopping center recently gave its retailers and customers something to celebrate with an inaugural Fashion Bash. Scottsdale Fashion Square[...] Tactics Subscribers Read More...

Share a Vend with Coca-Cola

Mobile Commerce, Technology Lab

This promotion takes consumers from the Web to your mall vending machines.

Coca-Cola is attempting to swallow up more of the beverage market with its "Share a Vend" campaign. It's inviting consumers to hop online, purchase a vending pass loaded with whatever amount they want, and then send it to a loved one's mobile ph[...] Tactics Subscribers Read More...

Is This a Restaurant or a Private Cottage?

Leasing, Shopping Center Business

Chicago eatery takes its lifestyle concept to the East Coast.

Home décor touches can go a long way in making restaurant patrons feel comfortable, but hammocks on the patio? That's taking lifestyle marketing to a whole new level, and it's just the kind of concept that a Florida shopping center is happy to [...] Tactics Subscribers Read More...

On the Dino Trail

Entertainment, Special Events

Bluewater hits two marketing goals with a charity-linked exhibit.

Bluewater (Kent, UK) has turned its halls into paths along an adventure trail, one that takes shoppers back quite a few millennia. Explorers Rhys and Rosie are accompanying children on the center's Roar-some Dino Trail in search of exciting enco[...] Tactics Subscribers Read More...