They’re Engaged: That’s Your Cue

As the official love story begins, so does your center’s marketing planning.

Keeping a cool head while planning a wedding takes willpower and a lot of support—retailers, bridal magazine publishers, and producers of rom-com flicks tapped into that a long time ago. If done mindfully, setting up wedding headquarters can p[...] Tactics Subscribers Read More...

Painting by the Numbers

Community Relations, Community Room

Artist Melski McVee found the perfect apprentices at Belmont Forum.

Shoppers had a hand in bringing a major public art project to life at Belmont Forum (Cloverdale, Australia). Last weekend, they picked up their brushes and painted a large community mural alongside Melski McVee. It was the highlight of a three-p[...] Tactics Subscribers Read More...

No Sunscreen Required

Entertainment, Special Events

This UK mall has just opened its own Beach Club.

Anyone who has time to shop can also carve out the kind of R&R moment that’s normally reserved for quick getaways at the beach. With some imagination, this scenario can become reality within the walls of a brick-and-mortar center. Getting t[...] Tactics Subscribers Read More...

The Mall Luton Recycles Its Bookshelves

Community Relations, Community Room

The initiative coincides with the Summer Reading Challenge.

There are eight double-sided bookshelves taking up space in The Mall Luton’s storage room, and the UK center wants to put them to good use. So it’s donating them to local schools. This CSR gesture will be made on a first-come-first-serve bas[...] Tactics Subscribers Read More...

Literati in the Making

Entertainment, Special Events

Lakeside Joondalup draws families into the world of Eric Carle.

Little bookworms and The Very Hungry Caterpillar are the focus of a gathering at Lakeside Joondalup (Perth, Australia). This past Monday, the center's marketing team hosted a VIP launch for The World of Eric Carle, an installation and family act[...] Tactics Subscribers Read More...

Superheroes of the Road

Community Room, Fundraisers

Marché Central’s running team hit the pavement for a four-day challenge.

It took Marché Central's Superheroes team just four days to raise C$14,410 (US$10,964) for charity in the Défi Challenge Québec 800, a road race that took runners on an 800km course across the Canadian province this past May 17-20. The team m[...] Tactics Subscribers Read More...

Would Your Shoppers Dig a PoutineFest?

Food & Beverage, Sales Promotions & More

The touring event made a stop at a lifestyle center in time for Canada Day.

Incredibles: Take 2

Entertainment, Special Events

The movie hasn’t lost any of its marketing power in its second installment.

While Incredibles 2, the sequel to Disney · Pixar's animated film about a family of superheroes, smashes records at the box office, retailers and shopping centers are positioning themselves to do the same at their tills. Earlier this week, Karr[...] Tactics Subscribers Read More...

Birds of a Feather…

Charity Partnerships, Community Room

This UK center rallied its young angels to decorate its charity wall.

There are many ways to build awareness for community causes and partners. For one UK shopping center's staff, a very visual endorsement was the right strategy. intu Uxbridge, like its sister properties, features the intu bird in various forms[...] Tactics Subscribers Read More...

Style Class in Session

Pop-Up Stores, Shopping Center Business

Dormify pops into the mall to ease college-bound students’ BTS angst.

Summer has just begun in America, but one consultancy has already set the back-to-school clock for young adults planning to head off to college in the fall. A Dormify crew is running a pop-up Style Studio at Westfield Montgomery (Bethesda, Maryl[...] Tactics Subscribers Read More...