This Should Get Parents Shopping

Sales Promotions, Sales Promotions & More

The pain-point reliever serves customers on the Web and in stores.

Back to School, like the holidays, is all about making lists and getting through them as quickly, painlessly, and economically as possible. An online retail service just made all of that easier. Walmart has been on a mission to adapt to its o[...] Tactics Subscribers Read More...

One Heck of a Ride

Entertainment, Special Events

This workout-cum-party is coming this month to Bikini Berlin.

The pleasure principle is being applied to its fullest at Bikini Berlin, which is hosting rooftop rides on its terrace. These are the kind that makes you sweat like any other hardcore workout, but in an environment that is more akin to a nightcl[...] Tactics Subscribers Read More...

Most Wanted: Multimedia Cultural Events

Entertainment, Special Events

A step into the past is capturing the imagination of mall shoppers in Denmark.

Wandering buffalos and cowboys becoming legends of the Wild West seem slightly out of step with this Digital Age, but that might just be one of the reasons why a Danish retail center is turning back time with its latest exhibit. Bruuns Galler[...] Tactics Subscribers Read More...

At First Sight: The #Unexpected PVM

Community Relations, Community Room

Place Ville Marie offers a window to its future through VR.

For anyone who wants to know what Ivanhoé Cambridge has in store for shoppers when it completes its Place Ville Marie (PVM) redevelopment, the real estate company has a high-tech set of answers. There's a kiosk available in the Montreal (Canada[...] Tactics Subscribers Read More...

Looking for a Fresh Start

Sales Promotions, Sales Promotions & More

The first bell has rung for retailers chasing back-to-school sales.

Here we go. Another school year looms and the retail world is teeming with anxious families getting their pupils ready and the shopkeepers eager to serve them. Germany's Sachsen-Allee (Chemnitz) has it all under control with numerous suggestions[...] Tactics Subscribers Read More...

Changing-room Lineups? No Thanks

Apps, Technology Lab

Mall developer partners with retailers to chop wait times.

Shopaholic, fashionista, foodie; it doesn't matter. Nobody likes to stand in line, especially when there's no indication of how long that wait will be. The thing is, shoppers really don't have to with mobile technology at their disposal. Retaile[...] Tactics Subscribers Read More...

Making the Grade

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Staples courts college-bound students with a shopping guide and attractive contest.

What kind of student are you? This time of year begs the question for Staples marketers. The Canadian retailer believes that its ability to help customers find the furniture, décor, and supplies they'll need to head back to school greatly lies [...] Tactics Subscribers Read More...

This Is a Worthy Balancing Act

Community Room, Sustainability

Aligning CSR objectives with the realities of a busy shopping environment comes down to dedicated programming.

Wellness, sustainability, and fun are all wrapped into one marketing concept that a shopping center is doing its best to sell to its customers, staff, and tenants: Life is better on two wheels. Actually, "It's Better on a Bicycle" is the prec[...] Tactics Subscribers Read More...

Watch Out for the Beasts

Entertainment, Special Events

Stockland Riverton gives its retailers a traffic and sales boost with a dino exhibit.

Stockland Riverton in Australia went full Jurassic last month when it presented Dino World, an exhibition that attracted 8,000 visitors over the school holidays. They came to get up close to animated dinosaurs that moved and roared as they walke[...] Tactics Subscribers Read More...

Birkenhead Point Taps into Marine Culture

Amenities, Customer Service

Seaside precinct gives local tenants and overnight visitors a few more reasons to linger.

When the Sydney International Boat Show opens next month, Mirvac will be ready to host visitors in fine style for not only shopping at its Birkenhead Point center, but also some R&R at a brand new marina lounge. A five-star destination is how th[...] Tactics Subscribers Read More...