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Go Ahead, Snag a Bag

Sales Promotions & More, Seasonal Giveaways

Lynden Park Mall makes the most of its modest promotional budget.

As a small community center, Lynden Park Mall (Brantford, Canada) is no stranger to working the uneven retail playing field. This back-to-school season, with the help of Circus Strategic Communications, its team set up a trap of sorts for fashio[...] Tactics Subscribers Read More...

Building Holiday Momentum

Community Relations, Community Room

Malls join crowdfunding efforts to get Santa a new ride.

With just four months until the biggest retail battle of the year turns marketing investments into pots of gold or piles of ashes, time is ticking for one event team trying to raise C$100,000 (US$76,831) to build Santa a new float. As it turns o[...] Tactics Subscribers Read More...

Stacking Up Against the Competition

Development News, Shopping Center Business

This Aussie property is banking on food as one of its main attractions.

If you want to experience Australia through your discerning palate, head to Melbourne. Having built a reputation as the country's culinary capital, the city hosted the World's Best 50 Restaurants ceremony last year. But beyond its concept restau[...] Tactics Subscribers Read More...

Calling All VR Gaming Stars

Entertainment, Special Events

The Fantasmapod pops up at The Mall.

Not every shopping center can attract a state-of-the-art gaming operator but no matter because that's what pop-ups are for, right? Take The Mall. It hosted a VR Roadshow this summer, bringing The Fantasmapod to different UK properties to offer v[...] Tactics Subscribers Read More...

Read, Walk, Sip, Chat, Repeat

Community Room, Mall Clubs

Mall St. Matthews now hosts a walking club for literary types.

Multitaskers who are committed to staying active and have a literary bent can now enjoy both at Mall St. Matthews. Earlier this week, the Louisville (USA) center unveiled a new program: the Walkers and Book Talkers Book Club. An initiative of th[...] Tactics Subscribers Read More...

Cooking up a PR Storm

Food & Beverage, Food Court Promotions

This F&B destination called on the experts to promote its launch.

Foodies all have their go-to culinary gurus. One Aussie center managed to collaborate with two of them to tempt shoppers' taste buds and generate traffic at its new Fresh Food Precinct. The precinct is a major component of Belmont Forum's A$6[...] Tactics Subscribers Read More...

Storytime? First Pick Your Language

Community Relations, Community Room

Central West caters to a diverse clientele with multi-cultural reading sessions.

Here's a good way to enrich shoppers' experience at your mall storytime sessions: Speak their language. Central West Shopping Centre (Braybrook, Australia) is providing that service with its Bilingual Storytime series. During school terms, parti[...] Tactics Subscribers Read More...

Robins in the Hood

Entertainment, Special Events

Shoppers and art lovers are hitting the trail in search of unique sculptures.

Summer strolls and art jaunts have taken on mythical proportions for an exhibit that is attracting visitors to 33 different city locations. Just think of a forest, a sheriff, and a famously rebellious green-hooded man. Welcome to Nottingham, [...] Tactics Subscribers Read More...

What’s Next: The Shake Lab

Customer Service

The UK chain is bringing back the community gathering place, but with modern twists.

There's something about mixing dairy products with sweet treats that leads to retail success. Pastry chef Christina Tosi did it with the New York City-based Milk Bar chain of cereal-inspired dessert and bakery joints. Now The Shake Lab is tempti[...] Tactics Subscribers Read More...

Shoppers Step Up for Charity

Community Room, Fundraisers

Westfield Sydney is doing its bit to support people with autism.

Sporty or not, the Sydney Tower Stair Challenge awaits anyone brave enough to tackle 1,504 steps and climb more than 1,000 feet. This year's event, which Westfield Sydney is encouraging its shoppers to enter, is slated for August 24, with partic[...] Tactics Subscribers Read More...

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