Styling Tips off the Rack

Style Lounge, Stylist and Personal Shopping Services

This Aussie mall is giving new meaning to the concept of embedded advertising.

Westfield Fountain Gate (Victoria, Australia) has its shoppers effortlessly rolling from spring to summer to fall and beyond, thanks to its duo of roaming stylists. Chelsea Brice and Victoria Tomaro take turns hitting the mall floor every Friday[...] Tactics Subscribers Read More...

Off to the Races

Community Room, Fundraisers

The Palms joins efforts to raise awareness and money for NZ Spinal Trust.

Emma Smith doesn't have a spinal cord injury, but earlier this week visitors at The Palms Shopping Centre (Christchurch, New Zealand) would have seen her getting around the mall in a wheelchair. It was her way of supporting #relievethepressure, [...] Tactics Subscribers Read More...

Time to Ditch the Labels?

Community Relations, Community Room

A UK mall wants to yank shoppers out of their prejudice zone.

Claiming one's right to fashion freedom has to do with more than hemlines and color wheels these days. While some designers challenge their followers with gender-neutral or so-called fluid collections (think H&M, Mosaert, and Louis Vuitton), one[...] Tactics Subscribers Read More...

Feeding Those Who Feed Them

Community Room, Fundraisers

Tweed Mall and Lions Club come to struggling farmers’ aid.

It's been the eighth driest winter on record in many regions of New South Wales, Australia. For farmers who raise cattle and grow crops, the bone-dry weather is an ongoing nightmare and the management team from Tweed Mall recently mobilized its [...] Tactics Subscribers Read More...

Opinion: To Sell and to Serve

Community Relations, Community Room

Linh Luong of NorthWest Shopping Centre shares her approach to developing a solid community relations plans.

As much as we pride ourselves on our healthy and progressive economy, there are always, unfortunately, those who need a little financial help. As the senior marketing manager for a large new property in Auckland (New Zealand), NorthWest Shopping[...] Tactics Subscribers Read More...

Cherrybrook Shares the Staples

Charity Partnerships, Community Room

The Aussie center partnered with Anglicare to support people in need.

It doesn't take too much effort to grab a bin and hang a "Donations Wanted" sign, but doing so can have great impact on people with limited resources. The management team at Cherrybrook Village did just that when it joined forces with the local [...] Tactics Subscribers Read More...

What’s Next: A Pet Adoption Café

Community Relations, Community Room

At Bre Phelan’s Felius Cat Café, you’ll be able to order a cat cuddle with that latte.

The Felius Cat Café has a catchy name and a cute logo to match, but there's an ulterior motive behind the joint's seemingly marketing-driven branding. Set to open in Omaha (USA) on September 18, this café is actually dedicated to felines. With[...] Tactics Subscribers Read More...

Tenants in the Pipeline

People on the Move, Shopping Center Business

A UK center sets its sights on the next generation of retailers.

As students pack their bags to head back to their classrooms, some will start to log their extra-curricular activity hours by hitting the shopping center floor. More than a way to make a bit of money on the side, it will be an education in plann[...] Tactics Subscribers Read More...

A Few More Drops in the Bucket

Community Room, Fundraisers

A fundraiser generates US$15k for an officer injured in the line of duty.

A few dollars might not be enough to support a police officer looking at a lengthy recovery after being shot in both legs during a pursuit. That still doesn't seem to have deterred the shoppers who attended The Village at Meridian's Fill the Buc[...] Tactics Subscribers Read More...

Waste Not, Want Not

Community Room, Sustainability

Kawana Shoppingworld enjoys the first fruits of its sustainable labor.

It's been nearly two years since Kawana Shoppingworld installed its Pulpmaster, an on-site processing system that turns food waste once destined for the landfill into a clean liquid source for organic compost. Now tasting plates of strawberries [...] Tactics Subscribers Read More...