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It Takes a (Shopping) Village

Community Relations, Community Room

The next-gen program rewards good character and service with prizes.

Youth angst and shenanigans make news headlines much more than their good deeds. A New Zealand center's marketing team is focusing on more positive stories, though, with two community-based programs. Sylvia Park in Auckland was recently on th[...] Tactics Subscribers Read More...

The Three-Minute Challenge

Food & Beverage, Sales Promotions & More

Pizza Forno is trying to raise the old vending machine’s status.

If you believe that a vending machine experience is limited to pure convenience, then the founders of Pizza Forno might ask for three minutes of your time to prove you wrong. That's how long their vending machine will take to make you a custom a[...] Tactics Subscribers Read More...

What’s Your Food Festival Hook?

Food & Beverage, Live Demonstrations

Going hyper-local is valued, but not necessarily original.

No one will ever argue with your shopping center event team's decision to host a food festival that celebrates fresh ingredients and highlights local producers. We hate to tell you, but it won't guarantee stellar traffic or a significant sales b[...] Tactics Subscribers Read More...

Retail Truly Is About Them

Sales Promotions & More

Being consumer-focused goes beyond personalized newsletters and membership cards.

It's great to base a store or shopping center's retail mix on consumer research findings. An even better strategy is to let those same consumers make the merchandising decisions directly. Amazon is on every retail professional's mind twenty-f[...] Tactics Subscribers Read More...

Just Head Out the Back Door

Development News, Shopping Center Business

This Aussie center wants to become the new darling of leisure shoppers.

If the kitchen rules as the ultimate gathering place in a home, the backyard has to come closely behind. It's an informal and often pleasantly messy place that puts guests at ease and makes everyone want to immerse themselves in the moment and l[...] Tactics Subscribers Read More...

These Numbers Look Scary Good

Marketing Research, Special Events

The NRF’s Halloween forecast will want to make your marketing team pick out its pumpkins.

American retailers are headed for a very healthy ramp-up to the holiday season, and it will start five weeks from now. The National Retail Federation (NRF) has just released its Halloween forecast and shoppers intend to splurge once again. Accor[...] Tactics Subscribers Read More...

Retail Purpose Revisited

Amenities, Community Relations

Indoor and outdoor ancillary space will soon be teeming with little ones.

Dockside Outlet Centre (Dockside • Chatham, UK) has found a taker for its upper-level ancillary space: Sea Shells, which will be trading as Dockside Day Nursery and Pre-School on a 15-year lease. The 325sq.m. (3,500sq.ft.) area will accommodat[...] Tactics Subscribers Read More...

Setting the Table for All

Celebrity Chefs, Food & Beverage

A make-shoppers-drool event is about to hit Toronto’s foodie scene.

Once happy to fill up on pizza by the slice or burgers and fries, mall shoppers are developing a taste for more exciting fare. As one center is about to attempt to demonstrate, you're never too young to become a foodie. This coming weekend, C[...] Tactics Subscribers Read More...

Click, Collect, and Munch

Food & Beverage

An online service becomes the lure for brick-and-mortar shopping.

Variety and price are among the top priorities for frequent food court patrons; speed is another. It might be time for your center's F&B team to pick up the pace. Buy online and collect later is a consumer habit that retailers have to contend[...] Tactics Subscribers Read More...

Going Around in Social Circles

Amenities, Customer Service

Broadway Sydney plays the retro entertainment card.

While '80s style shoulder pads have been banned forever, one of the era's popular pastimes endures: Rollerskating. Until the end of the month, shoppers will be able to enjoy it along with a view from Broadway Sydney's rooftop rink. A highlight o[...] Tactics Subscribers Read More...

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