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Law Enforcers Hit the Mall Floor

Mall Security, Property Management

Crime prevention in shopping centers starts with customers.
As more retail businesses get entangled in the Web, cybercrime is a growing concern for shopping center security teams. However, it doesn't mean that the latter can afford to be less attentive to an omnipresent risk in high-traffic places: human[...] Tactics Subscribers Read More...

Who’s Afraid of the Dark?

Advertising Creative Design, Design Studio

This Danish center wins this week’s prize for having some seasonal fun with shoppers.
If you need proof that a clever idea trumps a big budget when it comes to creating advertising campaigns that stick, look at what Rødovre Centrum is doing this Halloween season. The Danish mall tapped into the spooky spirit of the celebration w[...] Tactics Subscribers Read More...

Shoppers’ Little Secret Is Out

Marketing Research, Shopping Center Business

Everyone falls for this irresistible aspect of the marketing plan.
If you still rely solely on traditional demographic-based methods of consumer marketing, then you might be under the impression that giving shoppers what they need and want comes down to matching certain categories and levels of products and ser[...] Tactics Subscribers Read More...

Vogue Festival: Beyond the Catwalk

Sales Promotions & More, Style Lounge

The upcoming event will deliver some surprises for shoppers.
Appear, strut, pose, strut, exit—does that sound familiar? It's the formula for the lion's share of catwalk shows everywhere on the planet, and it's likely no longer enough to get fashionistas off their mobile phones and into a brick-and-morta[...] Tactics Subscribers Read More...

Fabrique1840 by La Maison Simons Goes Live

Technology Lab

Canadian artisans have a new place to showcase their wares.
La Maison Simons (Simons • Quebec City, Canada) prides itself on its 178-year-old history and on being a family-owned business that is proof of the enduring appeal of the department store format. The retailer's latest endeavor, however, is on [...] Tactics Subscribers Read More...

What’s Next: AI Influencers

Technology Lab

The job of marketing branded goods and companies is about to get much harder.

UGG TURNS 40

Advertising Creative Design, Design Studio

The company is no longer a startup, but it has retained its brand youthfulness.
UGG, it seems, is no longer a brand just for 16-year-old girls in high ponytails and skinny jeans. The fashion label with blended Aussie and Southern California roots and best known for its slip-on sheepskin boots is celebrating its 40th anniver[...] Tactics Subscribers Read More...

Playing the Big Kid Game

Entertainment, Special Events

Fashion isn’t the only retail category fit for age-defying marketing pitches.
If you want to generate more traffic for your center's children's play areas and destination stores, try hosting adult events there. It's a way to not only tap into a growing leisure trend, but also increase productivity. Families might accou[...] Tactics Subscribers Read More...

Calling Little Drawers

Style Lounge

This retailer is taking the long-view approach to marketing.
Given the growing clout of consumer influencers, interest in creative collaborations is at an all-time high. For adults, the involvement of celebrities and socialites can make certain products more appealing. For children, the closest thing to s[...] Tactics Subscribers Read More...

Ride This Way

Pop-Up Stores, Shopping Center Business

Convenience isn’t just for car drivers at Boxpark.
It isn't exactly rare to see Sir Christopher Hoy on two wheels. The Scot is, after all, the winner of multiple world and Olympic cycling titles. What caught people's attention at Boxpark Shoreditch (London, UK) last week was where he was spotted[...] Tactics Subscribers Read More...
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