A Day to Remember

The Mall Luton marks the 100th anniversary of the British Royal Air Force.

The Mall Luton (UK) will soon know if it managed to reach its marketing goal and raise more than the £23,000 (US$29,366) it did last year for the British Royal Legion. This past weekend's Remembrance Day event, however, was also the center's wa[...] Tactics Subscribers Read More...

Don’t Make Them Carry Their Bags

Apps, Technology Lab

Doing away with that little chore gets you closer to offering hassle-free shopping as the Web does.

As you plan your center's new entertainment and food-focused retail mix, be sure to add the amenities and services to support your customers' new shopping journeys. A rooftop bar and adjacent lawn games, for example, sound great, but which visit[...] Tactics Subscribers Read More...

Aussie Mall Goes Back to Food Basics

Community Room, Sustainability

The online service links the property’s CSR mandate to the wellness lifestyle trend.

Knowing celebrity chefs and food bloggers on a first-name basis can help your shopping center's marketing team get the inside track in the race to lure mindful eaters. However, an even better tactic might be to help your target customers enrich [...] Tactics Subscribers Read More...

Selfie Lovers Get Their Stage

Amenities, Customer Service

The Selfie Photo Box is an addictive amenity at ECE centers.

Potsdamer Platz Arkaden (Berlin, Germany) and dozens of other ECE Projektmanagement GmbH (ECE) shopping centers across Europe are giving their customers a tech-based experience that taps into two strong trends: Consumers' love of selfies and a g[...] Tactics Subscribers Read More...

Dialed into Style

Style Lounge, Stylist and Personal Shopping Services

Life’s little fashion emergencies have led to this next-gen service.

Picture this: You've just checked in at a conference and find out that your interpretation of 'business casual' is a little more laid back than everybody else's. How do you refresh your look when there isn't much time before the evening's cockta[...] Tactics Subscribers Read More...

Not-so-scary Little Monsters

Apps, Technology Lab

Capalaba Park pulls some AR tricks to boost its loyalty app usage.

First Santa gave his North Pole operation a high-tech upgrade, with e-mail wish lists and virtual appearances. Now even the little monsters that come out at Halloween to trick and scare kids have been re-imagined thanks to the team behind Capala[...] Tactics Subscribers Read More...

Let Them Eat Cake

Entertainment, Special Events

A birthday party staple gets a community-minded makeover.

There's something about free food samples that creates line-ups instantly. Make that birthday cake and you've got a real opportunity to not only mark a special occasion but also make a lasting impression. One retail destination is counting on it[...] Tactics Subscribers Read More...

This Catwalk Fundraiser Is for the Kids

Community Room, Fundraisers

Children battling life-threatening illnesses hop on stage and share their stories.

Mall-based fundraisers give charities access to wide audiences and shoppers an easy way to support people in their communities. However, they rarely provide opportunities for contributors and recipients to connect. One American center changed th[...] Tactics Subscribers Read More...

Sherry McNeil to Head CFA

Appointments, People on the Move

The industry veteran brings a mix of consulting and executive leadership experience to the job.

The Canadian Franchise Association (CFA) has appointment Sherry McNeil to President & CEO. A long-standing CFA board member, she brings more than 20 years of franchise experience working with both franchisors and franchisees in a variety of [...] Read More...

Enough with the Self-loathing Already

Entertainment, Special Events

Cairns Central advocates for a little more shopper self-love.

For consumers who'd forgotten that today's retail world was all about them, Cairns Central's marketing team is there to remind them. Next week, the Aussie shopping center will host a Self-Love Festival whose programming is focused on self-accept[...] Tactics Subscribers Read More...