Hillcrest Rolls Out the Welcome Mat
When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path t[...]
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Community Enforcers Gather at BTC
Community Relations, Community Room
The Counties Manukau Police in Auckland, New Zealand, just got an appreciable boost from Botany Town Centre (BTC) in its mission to add 1,800 new cops to its force by 2020. Last Saturday, BTC hosted its annual Everyday Heroes event to give the p[...]
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Church Square Makes Hashtag Connections
Social Media Campaigns, Technology Lab
The marketing world probably doesn't need another hashtag campaign, but last weekend the team at Church Square proved that the strategy could produce more than an online retail soundbite. To celebrate the 150th anniversary of its home borough of[...]
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Meadowhall Hacks Halloween in Witches’ Kitchen
Meadowhall (Sheffield, UK) is offering families seeking thrills and chills an unconventional take on Halloween this week with its Witches' Kitchen. Until Sunday, its marketing team is daring visitors to enter the tunnel of terror to reach the Co[...]
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