Cockburn Gateway Just Raised Its XP

Décor Themes, Design Studio, Entertainment, Mall Websites, Sales Promotions & More, Seasonal Giveaways, Technology Lab

Woodland creatures give shoppers a thrill at Cockburn Gateway.

The path leading to Cockburn Gateway's food court looks suspiciously green these days. A woodland temporarily lures visitors away from nearby shops to engulf them in an interactive tunnel where trees can speak and a dragonfly takes on gigantic [...] Tactics Subscribers Read More...

The Schoolyard Effect

Charity Partnerships, Community Relations, Community Room, Fundraisers, Retailer Roundup

Macy’s turns its CSR attention to underutilized community playgrounds.

If Trust for Public Land (TPL) had its way, every family in America would have a public park within a 10-minute walk from home. The reality is that 100 million people living in the country don't, including 28 million children. However, a recent[...] Tactics Subscribers Read More...

MEC Lures Office Workers with…Gaming?

Entertainment, Special Events

High-tech entertainment is one way to get people excited about heading back to their CBD cubicles.

You've read this right. There's no story mix-up with a case study on a software development firm trying to attract fresh Gen Z graduates with a staff game room, although Montreal Eaton Centre's (MEC) strategic thinking is similar. The Canadian [...] Tactics Subscribers Read More...

How Well Do You Serve e-Shopping Personas?

Mobile Commerce, Technology Lab, Technology News, Viral Advertising

Even online and across various platforms, it is crucial to track customer journeys.

Knowing where to meet online consumers is only one aspect of effective omnichannel retail marketing. Just as critical is to understand how they behave while seeking products and services, and which tools they use to hop from one digital platfor[...] Tactics Subscribers Read More...

Selfridges Offers Windows to the Future

Community Relations, Community Room, Décor Themes, Design Studio

The community initiative gives a new purpose to on-site visual displays.

As an art director and set designer with the likes of Armani, British Vogue, and Tiffany on her client roster, Shona Heath is used to establishing a direction for her work. She recently took on a new role as a vision enhancer, drawing inspirati[...] Tactics Subscribers Read More...

This Centralized Campaign Actually Works

Loyalty Programs, Sales Promotions & More, Seasonal Giveaways

Westfield doubles down on efforts to convert daily mall visitors into loyal shoppers.

If you think fair-style games are uniquely suited to summer retail activations, it might be time to fight against your own marketing impulses. The weather is getting dreary Down Under, but Westfield Australia still spent the past four weeks bri[...] Tactics Subscribers Read More...

Mahon Point Ups the Ante in Styling

Customer Service, Services, Style Lounge, Stylist and Personal Shopping Services

Offering fashion advice on-site is what allows the Irish mall to set itself apart.

A mere glance at Mahon Point's website header menu and fashion-focused shoppers will find the place to pause: the Style Advisor tab, which leads to all the details on the Cork, Ireland, mall's dedicated services. The personalization promise, ce[...] Tactics Subscribers Read More...

How Effective Are Your Fashion How-to Videos?

Customer Service, Fashion Blogs, Style Lounge

Just a few tricks could turn a series of content snippets into a sought-after mall service.

It's no secret that taking away consumers' pain points, even when it comes to making fashion decisions, can capture their interest. The trouble is that there is a limit to how much actionable information mall marketing teams and tenants can pac[...] Tactics Subscribers Read More...

Squish Theatre Steps into The Square Window

Décor Themes, Design Studio, Entertainment, Special Events

Support from Arts Council England made the live performances possible.

Animating a retail window is a sure way to stop shoppers in their tracks. That's what happened at The Square Camberley (UK) last Saturday when a mannequin came to life with the help of the Squish Pop-Up Theatre. Part of a new Miss High Leg Kick[...] Tactics Subscribers Read More...

This Is Your Guide to Going Viral Now

Social Media Campaigns, Technology Lab, Viral Advertising

Jennifer Apy of Chief Outsiders tells you how to get customers to sell for you.

Let’s face it, we marketers never have enough money or time to do everything we’d like to do. So, we’re going to have to get the results we want with the marketing we can afford. How do you clone yourself and your budget? You don’t. In[...] Tactics Subscribers Read More...