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What’s Next: Online Retailer Pop-ups

Pop-Up Stores, Shopping Center Business

Whatever you do, don't call Allcovered's temporary boutiques pop-up shops—even if they are. The Canadian online retailer is taking its made-to-measure fashion concept on the road and into shopping centers across the province of Quebec, with po[...] Tactics Subscribers Read More...

Ashton Arcades Focuses on Mental Health

Charity Partnerships, Community Room

When Ashton Arcades (UK) held The Gift of Giving campaign last holiday season, it was an opportunity to share some feel-good moments with shoppers. A couple of lucky winners would each win a prize basket for a deserving loved one and £100 (US$1[...] Tactics Subscribers Read More...

Selling Value, the T.J.Maxx Way

Instagram, Social Media Campaigns

At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with w[...] Tactics Subscribers Read More...

Moreno Valley Mall Declares Its Community Love

Advertising Creative Design, Design Studio

Moreno Valley Mall and its owner, the IGP Business Group, have a new modus operandi for the California property: Love. The word encapsulates the insights that the organizations have gained over the past year spent observing the habits of their l[...] Tactics Subscribers Read More...

Trinity Leeds Says It’s Time to Go

Sales Promotions, Sales Promotions & More

Getting through "hump Wednesday" sometimes takes extra motivation and Trinity Leeds (UK) is stepping in with a proposition for local workers: Reward yourself with a little shopping outing. Yesterday, the center launched its first "Work Perk Wedn[...] Tactics Subscribers Read More...
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