A Precinct Revisits Its Past Through AR

Art Month took a high-tech twist at an urban Aussie center, connecting shoppers with forgotten works.

When you get caught up in the excitement of a refurbished precinct's on-trend shopping and leisure offer, it's easy for the collective memory of the area's past to get fuzzier as time goes by. Luckily, there are plenty of tech-based tools to cla[...] Tactics Subscribers Read More...

One of These Mall Models Is an Ex Soccer Pro

Advertising Creative Design, Design Studio

The mega-mall proudly flaunts its local roots in its ad campaign.

If you lived in Edmonton, Canada, you'd know right away which one—that would be Lance Parker. It's an insider's thing that plays right into West Edmonton Mall's marketing plans. WEM, as it is known, celebrates its local Prairie roots with the [...] Tactics Subscribers Read More...

Want Alexa on Your Side? Just Ask

Technology Lab, Technology News

Amazon might be a formidable opponent to brick-and-mortar retailers, but it can also be an ally.

If you still have some qualms about the space that Amazon is taking up on the retail stage, this should put some of those fears to rest: A shopping center has befriended Alexa, the tech giant's cloud-based virtual assistant, and she's helping to[...] Tactics Subscribers Read More...

No Barking Required to Raise Awareness

Community Relations, Community Room

Antara Fashion Hall issues a quiet yet visually powerful call to end animal abuse.

They were the picture of good behavior, giant French bulldogs that sat quietly in various parts of Antara Fashion Hall (Antara) in Mexico City. During the entire month of March, the sculptures that local artists realized introduced shoppers to n[...] Tactics Subscribers Read More...

Budding Retailers Get Schooled at City 2

Pop-Up Stores, Shopping Center Business

Instead of hoping for good retail staff, this Belgian mall is helping to train them.

Three months isn't enough to learn all the tricks of the retail trade, but for a dozen young adults who've been selected for an internship in Belgium's first-ever mall-based teaching concept store, it's a dream start in the industry. Earlier [...] Tactics Subscribers Read More...

A Literature Dispenser? Klépierre Offers One

Customer Service, Services

An online community publishing platform is helping authors find new audiences, even at the mall.

Arcades (Noisy-le-Grand, France) is serving up quick reads along with refreshments from its vending machines. The Klépierre shopping center is the latest in a rapidly growing list of high-traffic places to offer a literary work dispenser from S[...] Tactics Subscribers Read More...

Shoppers Rise Against Hunger

Charity Partnerships, Community Room

Blue Route Mall made feeding children its cause this past Human Rights Day.

Blue Route Mall (Tokai, South Africa) set the bar high when it hosted a meal-packing event to mark its country's Human Rights Day this past March 21. In partnership with Rise Against Hunger (RAH) and African Bank, it issued a call to local volun[...] Tactics Subscribers Read More...

This Campaign Screams Aspirational Marketing

Style Lounge

Chadstone collaborated with ELLE magazine to extend its fashion campaign online.

Chadstone (Melbourne, Australia) treated itself to a posh AW19 fashion season launch recently. Resident stylist, Elliot Garnaut hosted the event in The Loft, the center's multi-purpose venue, alongside supermodel Shanina Shaik. Catwalk presentat[...] Tactics Subscribers Read More...

The CORE Puts Its Best Faces Forward

Social Media Campaigns, Technology Lab

Urban shoppers take ownership of their favorite destination on social media.

A trio of commercial properties is about to stake its claim as the ultimate urban destination for shopping in Calgary (Canada). Simons, TD Square, and Holt Renfrew—aka the CORE Shopping Centre—wrapped up a "Snap Yourself Downtown" photo cont[...] Tactics Subscribers Read More...

This Texas Mall is Playing with Shoppers

Food & Beverage, Sales Promotions & More

North Star’s little online game raises the center’s profile online and boosts traffic on-site.

North Star Mall (San Antonio, Texas) often makes its marketing pitch on Facebook to help drive traffic to its eateries. Last week, it got creative. Instead of uploading the usual picture-and-caption combo, it posted an F&B riddle. Anyone who lik[...] Tactics Subscribers Read More...