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Beauty and the Mall

Entertainment, Special Events

NorthPark’s current art quest goes well beyond America’s borders.
Teleportation through magical doorways remains the stuff of science fiction, but NorthPark Center (Dallas, USA) might have the next best thing: The Portal. A Shared_Studios creation, it's an immersive space that connects those who step inside it[...] Tactics Subscribers Read More...

The Development Buck Stops Here

Development News, Mall Websites

As one UK regeneration project shows, CSR has to be part of the plan from the get-go.
Resilient cities and their retail destinations require much more to plan than blueprints, funding, and functional design. They also require a deep understanding of community building and consumer psychology. The sooner a redevelopment project's [...] Tactics Subscribers Read More...

Finally, a Mall Club for Dads

Community Relations, Community Room

Stockland Baldivis and its community partners offer fathers a local network.
Mothers have long been the priority for shopping centers' parent-focused support programs and special events, but Stockland Baldivis in Western Australia has broken out of that mould. Every Monday morning (10:30-noon), it hosts a free meet-up wh[...] Tactics Subscribers Read More...

Small Shops, High Stakes

Leasing, Shopping Center Business

To get an opportunity to battle for shoppers’ attention, a group of retailers first had to fight to get into the mall.
When you're a budding brick-and-mortar retail entrepreneur, making rent is an ongoing concern. Renee Malutic won't have to worry about that for a while because she's just outsmarted her rivals to earn a six-month launch at her home state mall. [...] Tactics Subscribers Read More...

Wayfair’s Brick-and-Mortar Plays

Pop-Up Stores, Shopping Center Business

The online retailer looks to the mall as an ideal platform to get closer to consumers.
The do-it-yourself season is now in full swing and Wayfair sees it as a major opportunity to extend its reach in the homeware and décor categories. The online retailer has plenty of merchandise on offer and just as many ideas to share with shop[...] Tactics Subscribers Read More...

What’s Next: Chefs in Residence

Food & Beverage

This culinary destination morphs into something different every six months.
The countdown clock is ticking for Gabriel Israel. The tattoo artist-turned chef has 74 days left to dazzle patrons at a new concept restaurant that aims to keep things fresh for customers, both in terms of cuisine and ingredient sourcing. L2[...] Tactics Subscribers Read More...

Back to School Is Coming Early in California

Sales Promotions & More, Seasonal Giveaways

Broadway Plaza gets itself on parent’s itinerary with digital shopping guides.
It's a tad unrealistic in the middle of July to expect children to get excited about heading back to school, but Broadway Plaza's marketers seem to think that parents might be ready to start planning their purchases with the right support. Th[...] Tactics Subscribers Read More...

Bag Habits Are Hard to Break

Community Room, Sustainability

In the ongoing battle to rid the marketplace of plastics, shoppertainment tactics are sometimes needed.
There are two ways you can go about inspiring change: You can spread the word, or you can roll up your sleeves. A UK center clearly went for the latter approach this past June 5 to mark World Environmental Day, easing tenants' transition to more[...] Tactics Subscribers Read More...

Summer on Screen at Arena Square

Entertainment, Special Events

Wembley Park has seasonal hits and inviting décor to get shoppers hooked.
Like road trip playlists, people enjoy their summer flicks. Wembley Park (London, UK) has filled its calendar with Dirty Dancing, La La Land, Mama Mia!, and other blockbusters to keep shoppers coming back to its free Summer on Screen evenings at[...] Tactics Subscribers Read More...

Building Community Ties, Brick by Brick

Entertainment, Special Events

LEGO Brick Pits double as fundraising areas for a children’s charity.
Animals and toys are always guaranteed to attract young families. One Aussie mall banked on both when it hosted a large-scale school holiday exhibit. It took Ryan McNaught, aka The Brickman, and his team 530 hours and 113,498 LEGO bricks to m[...] Tactics Subscribers Read More...
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