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Working the Student Niche

Entertainment, Special Events

One UK mall will have student shoppers in stitches following a fashion event like no other.

This time of year, students get showered with retail offers—discounts, F&B loyalty cards, leisure freebies, you name it. Sustaining their attention past their school mid-terms, however, might take something more. A chance to collect on-trend [...] Tactics Subscribers Read More...

Farm2Market Takes Stalls on the Road

Customer Service, Services

The Aussie delivery service is on a mission to connect small farm producers and consumers.

Farmers' markets are often seen as quaint additions to shopping centers' seasonal food event rosters, but their popularity signals a much deeper change in consumer habits. Cravings for fresh, organic, and locally sourced produce have given farm[...] Tactics Subscribers Read More...

Strategic Mallcomm Appointment at Toolbox

Appointments, People on the Move

Former Westfield exec to head the company’s app business in the Americas.

Randall McKillop has joined the UK-based Toolbox Group as Executive VP of the Americas for Mallcomm, the company's 360-degree integrated technology and multi-device modular platform for managing and engaging real estate and workplace communities[...] Tactics Subscribers Read More...

Too Early for Santa Bookings? Think Again

Sales Promotions, Sales Promotions & More

November is when malls hold their light switch-on events, but the real holiday countdown has already begun.

It's a little cheeky to use consumer FOMO as a retail tactic, but it's also hard to resist when all your rivals are in full promo mode. Particularly ahead of the holiday shopping season, marketers will do whatever it takes to position their cent[...] Tactics Subscribers Read More...

What’s Your Holiday Recruitment Strategy?

People on the Move, Shopping Center Business

Picking the staff that will deliver the biggest marketing program of the year by birthdate won’t quite cut it.

Young, tech-savvy, and available to work (hard)—not a bad start in building an ideal profile for staff that will be in charge of delivering retailers and shopping centers' critical holiday promotional programs and customer services. Once you s[...] Tactics Subscribers Read More...

At Akmerkez, Playgrounds Aren’t Just for Kids

Amenities, Customer Service

Outdoor leisure amenities for grown-ups are on-trend in busy urban centers.

Don't be fooled by the primary colors, cubbies, and swings—Akmerkez (Istanbul, Turkey) had much more in mind than entertaining families with small children when it set up its Triangle Terrace. It envisioned it as a homestay getaway for harried[...] Read More...

New Bayfair Eatery Celebrates Fusion Cuisine

Leasing, Leasing Deals, Shopping Center Business

Award-winning Izakai strives for sustainability as much as creating good eats and drinks.

If you're going to expand your F&B roster, you might as well go for a premium addition. It's what Bayfair Shopping Centre (MT Maunganui, New Zealand) got when Izakai Bar & Eatery joined its lineup. The eatery that mashes up traditional Japanese [...] Read More...

Why Secondhand Is No Longer Second-rate

Leasing, Shopping Center Business

The fashion disrupters aren’t only active online.

Top mainstream retailers are filling the gaps—on their fashion racks and their balance sheets—with the most unlikely of stocks: Secondhand goods. Mindful consumers couldn't be happier. JCPenney just recently announced that 30 of its store[...] Tactics Subscribers Read More...

This Is How You Wrap Up a Marketing Season

Community Relations, Community Room

Holt Renfrew Centre hits the streets to celebrate the last days of summer.

There's a new bicycle ice-cream cart roaming the streets of Toronto, Canada, and it's Holt Renfrew Centre's way of connecting with local shoppers after completing its interior renovations, right in time for the launch of the fall/winter fashion [...] Tactics Subscribers Read More...

This Outreach Initiative Is Etched in Steel

Charity Partnerships, Community Room

UK center shows its commitment to fighting heart disease is anything but fleeting.

Public art has a way of making an impact at first glance and then drawing people in for a more intimate experience. Those are the same qualities that engaging community outreach campaigns possess, as one ongoing British fundraising project has s[...] Tactics Subscribers Read More...

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