Twas the Contest Before Christmas

Hillcrest is putting shoppers at the center of its holiday story branding strategy.

Hillcrest's Jingle Jolly Santa Show promises to warm the hearts of those who love everything Christmas this year—St. Nick in his red suit, the cozy decked halls, the works. Still, the Canadian mall's team has left a little room for something [...] Tactics Subscribers Read More...

Spotlight on Europe’s Top Marketers

ICSC European Shopping Centre Awards, Shopping Center Business

Retail trends emerge from ICSC’s 2019 Solal Marketing Awards.

ICSC wrapped up its Retail Innovation Forum at Kings Place in London (UK) last week, having brought together professionals from across Europe and Africa to reflect on the current state of the industry and brainstorm on some of the big consumer [...] Tactics Subscribers Read More...

This Show’s Happening in the Kitchen

Celebrity Chefs, Food & Beverage

One part tradition and two parts innovation is the best recipe for your center’s holiday gathering.

Finding the right gifts is at the top of holiday shoppers' to-do lists, but something else weighing heavy on their mind is what they'll serve their families and guests during those festive weeks. Maybe your center can help.

We know what you'[...] Tactics Subscribers Read More...

The Big Brain Project Lands at Yorkdale

Charity Partnerships, Community Room

The Baycrest Foundation is back with a collection of 50 bespoke brain sculptures.

Prim and Proper? Not This Event

Food & Beverage, Live Demonstrations

A sensory (and a little messy) experience took shoppers behind the scenes of winemaking.

To the average consumer, wine tastings can be a little intimidating. The finer details of the varietals, glasses, and vocab might all be elusive, which makes one shopping destination's recent festival that much more refreshing.

Duplin Winery[...] Tactics Subscribers Read More...

The Luxury Brand Alliance

Customer Service, Services

This might be the era of retail mindfulness, but some shoppers still seek upscale experiences.

Shopping centers that position themselves in the upscale niche have become very good at eliminating pain points for customers. Too many bags? There's hands-free shopping. Parking congestion becomes someone else's problem, thanks to valet statio[...] Tactics Subscribers Read More...

Karaoke Rooms Are Open @ Maremagnum

Amenities, Customer Service

There’s more to mall-based entertainment than movies, stage shows, and licenced properties.

Music legends in their own minds have a brand new place to sing their hearts out at Maremagnum (Barcelona, Spain). As malls set aside more space for leisure and entertainment tenants, the center is on-trend with its Karaoke Rooms. Courtesy of L[...] Tactics Subscribers Read More...

What’s Next: Mall Car Shows With an EV Twist

Community Room, Sustainability

Private EV owners form an integral part of WEM’s car show.

To help cap off National Drive Electric Week, West Edmonton Mall (WEM – Edmonton, Canada) will host an EV Car Show this coming Saturday. More than your typical static vehicle display, the event's organizers will tap into a valuable informatio[...] Tactics Subscribers Read More...

Things Are Looking Up at intu Metrocentre

Amenities

After Clip ‘n Climb, operator Namco UK is set to launch the first in a chain of Angry Birds adventure golf courses at the Gateshead center.

Placemaking means new retail footprint planning for destination shopping centers that want to satisfy the needs of customers looking for emotional and sensory experiences as much as an opportunity to scratch their buying itch. If you want to see[...] Tactics Subscribers Read More...

VivoCity Wants Children to Go Play Outside

Amenities, Customer Service

A pond with paddleboats is just one of the Singapore mall’s standout amenities.

Singapore's VivoCity mall has its share of children-oriented retailers, but its management team isn't expecting little ones to be too keen on lingering inside, their parents dragging them from store to store. The lures for them can be found out[...] Tactics Subscribers Read More...