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Pop-Up Stores, Shopping Center Business
Sarah Malengret and her partner centers give small business entrepreneurs a boost and some space.
When the Metre Market debuted at Australia's Morningside School of Arts four years ago, it already had a circular-economy angle. Its Rack Sale saw independent vendors make the most of one meter of space to display secondhand clothes. Today, it [...]
Community Room, Sustainability
Too Good to Go is tackling retail-based food waste with a mobile app.
Day-old baked goods aren't necessarily last-minute purchases for those who like cheap eats. At the Carrousel du Louvre in Paris, London's Covent Garden, and other retail centers, they're coveted items that shoppers seek out and can get their ha[...]
This shopping center’s eco-minded initiative is shockingly simple—and cheap.
Consumers are the only ones in control of their shopping habits and nobody can force them to adopt greener ways. That doesn't mean retail destination developers and their tenants can't create an environment where making better choices is so eas[...]
Amenities, Customer Service
What started out as a sporting event led to a popular amenity that draws the community.
Children with hoop dreams got to play to their hearts' content and learn new skills when Westfield Garden City (Upper Mt. Gravatt, Australia) hosted its GC Slam last month. For nearly two weeks, the center played basketball academy for young vi[...]
Décor Themes, Design Studio
Consumers aren’t bound by retail property lines. Maybe your center’s marketers shouldn’t be, either.
To centralize or not to centralize: That is an ongoing creative question for shopping center marketers working for developers and property managers with more than one location. There are financial benefits to pooling resources, not to mention a[...]
Willowbrook makes room for entrepreneurs who are still in the early stages of building their collections.
Pop-ups can be daunting, even for some very promising start-ups, so Willowbrook shopping center (Langley, Canada) came up with a concept that better suits them: Willowbrook Wants. It's a promotional platform offered at its curated boutique, The[...]
Entertainment, Special Events
With ongoing shopper engagement and online support, a bespoke mall magazine can be as effective for marketing as big media collaborations.
In this global "Republic of Me," fashion destinations are being pulled in two seemingly opposite marketing directions: Take the aspirational route and offer customers some on-trend mentoring or pave the way for shoppers to explore and express t[...]
Apps, Technology Lab
Widely available tech tools give retail teams a chance to revisit old classics.
Howling sounds and fake spiderwebs? Oh, please! You'll need to do better than that to up your fear factor this Halloween, and there are plenty of options at your fingertips. That's the upside of consumers' dependence on mobile phones and other [...]
Community Room, Fundraisers
We aren’t past Halloween yet, but the holiday charity battle has already begun.
Holiday music playing at the mall isn't the only thing that seems to start earlier every year. So, too, is the chase for shopper donations. American Eagle (AE) got a jump on it already, offering a social media contest with a benevolent twist. "[...]
If you still think arcades should be relegated to a back corner of the mall, you might want to rethink that strategy.
Anyone who thinks that arcade games are just becoming cool again hasn't been paying attention. As far as diehard fans go, they'd never lost their appeal, and the only question that remains for retail marketing teams is: Will these games be play[...]
