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Customer Service, Services
After several years of keeping shoppers active, this mall-based program just got a reboot.
We know what you're thinking: More mindless consumption under the disguise of stress-relieving leisure activities. Not quite. These days, delivering retail therapy is less about making purchases and more about providing a retail-based environme[...]
Shopping Center Business, What's Next Market Focus
Beth VanStory of Chief Outsiders has a few tips on making the most of the new market reality.
While 2019 was a year of big changes in retail, 2020 will bring even more exciting innovation. Retailers who embrace new technology, deeply explore, understand and leverage consumer behavior, and test new concepts will win. So, what’s in stor[...]
Advertising Creative Design, Design Studio
Consumers’ good life habits might not last too long, but the retailer seems to think that their shopping patterns will.
The beginning of 2020 will likely be a case of "damned if you do, damned if you don't" for retailers. They're expected to advocate for more responsible consumption—behavior that has led to the emergence of new products and services—but risk[...]
Community Relations, Community Room
A private/public partnership has holiday shoppers grabbing their beach towels and taking a load off.
Splashing around a water fountain isn't what first comes to mind when thinking of Santa on his sleigh unless you were celebrating the holidays Down Under. Given the craziness of the season, a mall amenity that calmed shoppers' nerves and kept l[...]
Alongside warm-and-fuzzy holiday messaging, Cabot Circus kept its customers on security alert.
Using the word "terrorism" used to be a PR risk when referring to shoppers' exposure to criminal activity, but not anymore. This past holiday season, Cabot Circus in Bristol (UK) openly supported the Counter Terrorism Policing campaign to keep [...]
Parking, Property Management, Sustainability
Like urban community gardens, solar panels are proving to be a highly valuable option in optimizing shopping center and car park rooftop space.
Sprawling car parks don't tend to be shopping centers' best design features, but it doesn't mean that they can't inspire creativity. At a time when developers are expected to demonstrate the value of every square inch of their properties, findi[...]
2020 is just around the corner and it’s time to embrace the idea that pure consumption taking a back seat to multi-faceted lifestyle experiences in malls is no passing fad.
Simon Property Group is our creative pick of the week for managing to resume what has been a decade of significant change and growth for the retail industry in just 75 seconds. As the developer looks to the future, the focus is clearly on comme[...]
Facebook, Technology Lab
Place du Saguenay found a way to triple its Facebook organic reach, despite a tough post-holiday quarter.
Last winter was particularly harsh in Canada’s province of Québec, leaving shoppers even wearier than usual after the busy holiday season and making the task of engaging them tougher for malls like Place du Saguenay in Chicoutimi. Even using[...]
Charity Partnerships, Community Room
Breaking down social barriers is part of the arts and culture exercise at The Palms.
There are advocates of public art in commercial spaces and champions of inclusive shopping experiences. The Palms (Christchurch, New Zealand) managed to merge the two causes this past December 3 when it partnered with SkillWise to mark the Inte[...]
Technology Lab
Get back to the marketing drawing board and learn how to effectively capture consumer data for mobile campaigns.
Retail marketers agree that data and its analysis are crucial to business success. That is if you can get it. Following his insightful presentation at the Retail Council of Canada’s recent Retail West conference in Vancouver, Matt Seniuk of R[...] Tactics Subscribers Read More...
