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Amenities, Sustainability
ForPurposeCo is keen on exploring more CSR opportunities for its vending machines in commercial properties.
After an intense workout at Fitness First, gym-goers will be glad to be steps away from a vending machine that dispenses freshly squeezed orange juice, as they are at Westfield Bondi Junction (NSW, Australia). It's just one of the many commerci[...]
Sales Promotions & More, Social Media Campaigns
The search for the property’s next brand advocates has begun.
If you say you're looking for the new face of a shopping center, then expect a couple of automatic yawns and sighs. But intu Derby might succeed in avoiding those with its latest search, which will require new "real people" talent to do more th[...]
Social Media Campaigns, Technology Lab
Cherry Lane has a new installation that will fit its seasonal promotional needs all year long.
Interactive, current, and attractive to all demographics were the marks that Andrea Davison focused on hitting when she was brainstorming ideas (with herself) for a new promotional strategy at the wee hours of the morning. The marketing directo[...]
Community Relations, Special Events
If you’re tired of that midweek productivity lull, try commiserating with shoppers.
It takes extra motivation to do anything on "hump Wednesday"—work, home chores, even shopping. It isn't any easier for mall teams trying to keep traffic and sales up between weekends. Giving customers a boost of energy is how one Florida cent[...]
Community Relations, Community Room
The program anchors a month-long celebration that builds community momentum.
Retail marketers are standing at a crossroads these days, with more female-focused programming than ever before yet just as many money-grabbing schemes as there are true CSR-minded initiatives. Events and promotions of both kinds will be coming[...]
Amenities, Community Room, Customer Service
District partnership offers grown-ups a break from their 9 to 5 routine.
On any given weekday, if you stroll along east side Broadway in New York City to catch a few sun rays, chances are you'll be surprised by an unusual sight: Midtown Recess…for adults. It's a wellness program that keeps local workers coming bac[...]
Customer Service
This is only the second time that the public art piece has been erected, after a first version at the Palais de Tokyo museum in Paris.
Public art is central to Rundle Mall's brand identity. That's evident in one of the ways that the destination and its surrounding community are celebrating the Adelaide Festival's 60th birthday this year. In association with John Kaldor, Austra[...]
Food & Beverage, Sales Promotions & More
A mall team sets the table and puts special events on the menu to make sure guests do show up.
Build it and they will come, or head to the competition, or order online for home delivery. That's the new reality for F&B destinations so one Aussie commercial real estate team came up with a few more incentives to drive its shopper traffic.
Technology Lab, Technology News
The shopping center hopes to become the first in the UK to be powered by 5th-gen cellular technologies.
The Surrey Heath Borough Council (SHBC – Surrey, England) made a bold move when it shelled out £110 million (US$143m) to buy The Square in Camberley back in 2016—part of that investment covered a complete refurbishment of the center. The S[...]
Style Lounge, Stylist and Personal Shopping Services
Hudson Yards teams up with one of TV’s star stylists to spruce up its visual branding.
In a city like New York where people seem to move at the speed of light, you don't get much time to make that all-important first impression. Having a top stylist refresh your look certainly helps. It's done wonders for the team of ambassadors [...]
