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Charity Partnerships, Community Room
The center is helping to connect local volunteer groups and charities to shoppers.
Trading is only maintained for food and other essential services at the Belfry Shopping Centre (Belfry – Redhill, UK), but the property is still buzzing with activity, with many areas doubling as community connection points.
The Belfry is [...]
Gift Cards, Sales Promotions & More
Social content co-creation is at the heart of this virtual family contest.
After following their local FIT4MOM's virtual class last week, families in Vernon Hills, Illinois (USA), are facing a new challenge. Hawthorn Mall is asking them to put their sporty thinking caps on and try to create the best obstacle course po[...]
Property Management, Shopping Center Business
While governing bodies and health authorities across the U.S. squabble over a post-pandemic timetable, the NRF is prepping its members.
Finding alternatives to face-to-face retailing has proven challenging for merchants and commercial center operators alike, but that pales in comparison to what awaits them once governments begin to soften the confinement rules. How to restart t[...]
Mall Websites, Technology Lab
Would-be brides and grooms might have to alter or postpone their wedding, but the big day still requires planning.
Face masks aren't likely the first items that engaged couples would have put on their bridal shopping lists two months ago, but people adapt. After the shock of a socially distanced Easter, the reality of dissolving wedding plans is setting in.[...]
Customer Service, Mall Websites, Technology Lab
The Aussie commercial developer launched an online marketplace for centers in New South Wales, Queensland, and Victoria.
Whether they're trying their hand at baking or need a refill on fresh java beans for their daily home-office break, shoppers can still rely on their local Mirvac Retail (Mirvac) center traders to take care of them. The developer's promise comes[...]
Community Relations, Community Room
Watters Creek in Allen, Texas, put its billboard at the community’s disposal.
The ad executive's drive-by might take some getting used to these days. Share of eyeballs isn't exactly the golden benchmark when COVID-19 restrictions have constrained consumers' movements and altered their shopping patterns significantly. The[...]
Entertainment, Special Events
Vancouver Mall marked the 50th anniversary of the global event with a marathon of earth-friendly activities delivered remotely.
Delivering an engaging retail experience has always been about people—their personal, social, and shopping needs. The marketing team for Vancouver Mall (Vancouver, USA) is emphasizing that point more than ever during the coronavirus pandemic,[...]
Charity Partnerships, Community Room, Social Media Campaigns
Following successful initiatives in Calgary and Ottawa, it’s Mississauga’s turn to help its local food bank fund emergency operations during COVID-19.
It's easy to see a company's COVID-19 tweet as a PR tactic, but the message that the CEO of Paramount Fine Foods posted online a couple of weeks ago means a lot more than that. Every retweet of his pledge is providing meals to eight hungry peop[...]
Lighthouse Care staff and volunteers get a welcome caffeine boost.
The long shifts recently seemed more manageable for the Lighthouse Care team, thanks to Hyperdome's outreach initiative. The Australian center partnered with one of its tenants, The Coffee Club, to deliver free cups of java to the staff and vol[...]
Customer Service, Food & Beverage, Services
Wembley Park Market has a new service that encourages shoppers to help sustain independent businesses close to home.
A year after opening its doors north-west of London (UK), Wembley Park Market had to rethink its business model and figure out a way to continue to support local independent traders and merchants. The brainstorming led to the only logical place[...]
