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Community Room, Fundraisers
Les Galeries Lafayette dedicates its Mother’s Day sales promotion to women-focused nonprofits.
Les Galeries Lafayette (GL) has reopened its doors at Beaugrenelle shopping center near Paris and evidently with its marketing team's feet planted firmly on the ground. The department store might be known for its upscale brands and aspirational[...]
Entertainment, Special Events
Nevada (USA) lifestyle center’s transition strategy goes beyond services to include entertainment.
The vibe will be quite different than it was pre-pandemic, but The District at Green Valley Ranch is ready to take its entertainment line-up out of the digital box and back into real life. Don't expect dense crowds, though. The center's event t[...]
Customer Service, Food & Beverage
Pandemic-mindful placemaking: There’s a food service for that at Selfridges.
Food seems to be the most direct way to shoppers' hearts these days and the logical retail category on which to focus marketing efforts to rebuild traffic and revive that "third place." Selfridges (London, UK) has a strategy for that. While mos[...]
Social Media Campaigns, Technology Lab
At The Base, retail reopening, even partially, calls for a celebration.
Don't sweat the small stuff but be grateful for little miracles, like the retail industry inching its way back to regular trading. At The Base, it's reason enough to rally shoppers and take a moment to acknowledge and reward resilience through [...]
Customer Service
The developer’s Luton center is giving parents a hand in keeping their children committed to learning.
Summer is around the corner in the UK, but school isn't quite out yet. For parents who are running out of ideas on how to keep their children motivated to do homework while classes are held from a distance, The Mall in Luton created downloadabl[...]
Community Relations, Community Room
Just as malls and high-street retailers across the U.S. and around the world are struggling to clear a post-pandemic path, social justice movements of various kinds are revealing frayed community ties.
There was no dramatic photo, heart-tugging video, or dark square on Simon Property Group's (Simon) homepage this week; just a simple CSR message demonstrating that America's biggest mall developer is aware of and alert to what's happening in th[...]
Christophe Gernigon might have just saved the restaurant dining room.
Last week, we told you about an American inn that decided to use poshly styled mannequins to fill half its restaurant dining room to abide social distancing rules. If your center's eateries would rather stick to humans but still wish to strive [...]
Apps, Customer Service, Technology Lab
This Canadian provider’s “phygital” retail app helps operators tell browsers and shoppers apart.
Line-ups are safe, orderly, and the most obvious way to control the flow of traffic in and out of stores and commercial centers. There's just one problem: Shoppers don't like them.
The folks at Canada's Booxi believe there's a better way to [...]
Gift Cards, Sales Promotions & More
Les Bastions has the gifter’s routine dialed: Buy online, get in, get out, gift, done.
We're not sure if this gift will be more satisfying for the buyer or the recipient, but it's likely to find a few takers. In anticipation of Father's Day, Les Bastions (Tournai, Belgium) is selling the Dad Box.
The box comes in three versio[...]
Mall Websites, Technology Lab
Belong by Stockland is a temporary online lifestyle destination, but the concept has long-term potential.
If the home is where it's at right now for shoppers, then there's no point in pressuring them to get out before they're ready. Stockland's marketing team prefers to remind them of what they've been missing lately and can start enjoying again, a[...]
