Need Good Fashion Read? Ask LV

Advertising Creative Design, Design Studio

Make room in your closet before you delve into Louis Vuitton’s stylish paperback series.

Designer label, Louis Vuitton celebrated the guilty pleasures of curling up with a good suspense novel and dreaming of fashionable encounters in its pre-fall campaign. Artistic director, Nicolas Ghesquière imagined what the brand called a "wea[...] Tactics Subscribers Read More...

Do It for the Locals

Sales Promotions, Sales Promotions & More

Now isn’t the time to be wishy-washy about which target audience(s) your retail center values most.

If you love local shoppers so much, you should serve them like you mean it. These days, it isn't about garnering PR or CSR kudos but rather securing your retail base.

Until the end of the month, The Grove in Los Angeles is giving extra atten[...] Tactics Subscribers Read More...

This Retail Lounge Concept Is Spot-on

Design Studio, Visual Merchandising

Capitalizing on its expansive property, South Coast Plaza gives pandemic-weary tenants and shoppers room to breathe.

Innovative retail marketing doesn't always involve techies pouring over bytes of code. Sometimes it's about reimagining physical space you already have, as South Coast Plaza has done. The California center's north parking structure is now home [...] Tactics Subscribers Read More...

Style Lovers to Head Online for Fashion Summit

Special Events, Style Lounge

Retail’s new magic formula to cast a spell on fashionistas combines digital hooks with IRL perks.

Omnichannel retailing is now a given, but the exact locale of on-site experiences changed once COVID-19 took hold. Marketers who've managed to shake the sand off their heads are realizing that, for many consumers, "the third place" has become t[...] Tactics Subscribers Read More...

West County Center Makes Room for Art

Charity Partnerships, Community Relations, Community Room

Artists desperate to secure exhibit space find support at their local mall.

The "Sign of the Dove" has been a parking lot beacon directing shoppers to West County Center in Greater St. Louis (USA) for more than 50 years. COVID-19 having forced the cancellation of several art fairs in the area, Sean Phillips decided to [...] Tactics Subscribers Read More...

Have You Gathered Your Brand Family Yet?

Advertising Creative Design, Design Studio

Sticking together will be the motto of the coming holiday season, and quite possibly the next year.

Being called a homebody used to be a bit of a slight, suggesting one was missing out on enjoying an exciting life. These days, the moniker befits most people. Likewise, the idea of nurturing close family and local community ties is a popular on[...] Tactics Subscribers Read More...

Strutting Down the Runway to a New Beat

Catwalk Shows, Style Lounge

The Bellevue Collection’s fall fashion event line-up is stacked.

The color palettes and styles are changing on fashion retail shelves, be they virtual or IRL, so mall marketing teams best get on with the business of promoting their own tenants' line-ups. For The Bellevue Collection's shoppers, keeping up wit[...] Tactics Subscribers Read More...

What Are You Planning for Halloween?

Entertainment, Special Events

Keeping the witches and goblins traffic moving is a clever specialty retailer’s goal this year.

Your mall's event team might be worried about Santa keeping his annual appointment with shoppers, but first things first: Kids want candy for Halloween and there are ways to allow them the indulgence safely.

Party City isn't leaving its seas[...] Tactics Subscribers Read More...

Try This to Revive Your Mall Fitness Club

Community Relations, Community Room

Lorna Jane’s sourced workouts are about to drop on IGTV.

Back in 2012, Australia's Lorna Jane created Active Nation Day to inspire her fashion label followers to get up and move. Eight years later, the mission remains even if the strategies to support it had to be reimagined after the COVID-19 outbre[...] Tactics Subscribers Read More...

Retail Events for a Cause Move Online

Celebrity Chefs, Food & Beverage, Live Demonstrations

Mall operators now need to focus more on adding community space virtually rather than on-site.

If patrons aren't ready yet to sit again at one of Fable Kitchen's dining tables, then the Vancouver (Canada) restaurant will gladly wait on them at home. Lately, the farm-to-table eatery has been promoting fixed-price virtual cooking experienc[...] Tactics Subscribers Read More...