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Charity Partnerships, Community Room
The Morguard center’s BeYou community program is helping to fight youth isolation during COVID-19.
It's an unusual year for Big Brothers Big Sisters of Canada, to say the least. The organization that normally gives youth much-needed mentorship opportunities through one-on-one interactions with caring adults in real life has seen nearly all i[...]
Advertising Creative Design
The common experience of altered lifestyles during COVID-19 isn’t eclipsing individual stories in this retail campaign.
When does a person's history become worth recounting? For one Kiwi shopping center, the answer is, as soon as he or she steps onto its property. The proof: A video series that zeroes in on unique life and style journeys.
"This Is Me," the Sp[...]
Food & Beverage, Sales Promotions & More
Despite new safety protocols, Boxpark is finding ways to keep its community hubs lively and destination-worthy.
Street food and drinks have always been at the heart of the Boxpark container mall concept. With the pandemic, the UK operator that has three London locations in Shoreditch, Croydon, and Wembley had to figure out a way to tightly manage shopper[...]
With a little ingenuity, cafes and other eateries could alter their business models to generate bulk sales.
While some CBD food and beverage retailers are lamenting the mass office worker exodus during COVID-19, a coffee company is extending its brand's reach all the way to telecommuting employees' homes.
If you're a company like Van Houtte Coffee[...] Tactics Subscribers Read More...
With cooler days just around the corner, Café du Soleil is ready to keep Manhattan diners safe and warm in its outdoor tents.
If your tenant restaurants are doing things right, diners should always feel like they're in their own little bubble, the wait staff there only for them. At Café du Soleil in New York City, patrons just happen to actually be seated in pop-up b[...]
Entertainment, Sales Promotions & More
With social shopping on the rise, the time is ripe to broadcast mash-ups of entertainment, how-to guides, and tenant promotions.
Crossing your fingers won't break up the love affair that consumers currently have with their TV sets and digital screens. So, do your retailers a favor: Offer shoppers compelling content that will rebuild traffic to your property.
At Melbo[...] Tactics Subscribers Read More...
Some kitchens will be busier than ever this holiday season but without large gatherings, home cooks might be tempted to hang up their aprons.
Dealing with the queues, the masks, the ticking clock, the stress—forget about it. This Canadian Thanksgiving, Square One in Toronto is proposing something easier: A banquet box that The Food District and Easypeasy! Marketplace curated. Packe[...]
Hammerson and Brent Cross offers a boost to those working in the trenches during COVID-19.
It's tough to be generous when your retail center's bottom line is in dire need of a lift. Then again, it's just as difficult for consumers who were hit hard by COVID-19 to choose shopping as their therapy of choice. For Hammerson and its Brent[...] Tactics Subscribers Read More...
Sales Promotions, Sales Promotions & More
Some malls are testing shoppers’ comfort levels, planning on-site events with strict safety protocols.
There won't be a flurry of Instagram posts showing off packs of students livening up Bluewater this year. Given COVID-19, the Kent (UK) center is exercising caution and hosting a Student Festival Fortnight instead of its signature shopping nigh[...]
Sales Promotions, Sales Promotions & More, Seasonal Giveaways
Consumers are still seeking adventures, even if not as far afield as pre-COVID.
With shoppers staying close to home, there's value in helping them rediscover the joys of spending time in their own backyards—real or proverbial. When there's no need for flight bookings or accommodation reservations, envisioning retail cent[...]
