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Community Room, Design Studio, Visual Merchandising
Local creatives get valuable exposure as in-line retail space morphs into pop-up studios.
Consumers' growing interest in how things are made has been a boon for the theater of retail. The orchestrated chaos of open professional kitchens, live painting sessions—they want to see it all. So, for Fashion Week, Emporium Melbourne is da[...]
Entertainment, Special Events
PR expert, Matt Levinson shares his take on how the pandemic is changing shopping centers this holiday season.
With the holiday season right around the corner, retail leaders are wondering how to safely bring joy to customers while still adhering to social distancing measures. From Black Friday doorbusters to Santa photo ops, holiday events are typicall[...]
Sales Promotions & More, Seasonal Giveaways
Rockland helps its tenants rally online for Black Friday and beyond.
With on-site crowds thinning in most shopping centers, Cominar's Rockland (Montreal, Canada) is hedging its holiday trading bets on an omnichannel approach to traffic generation. Customers will have to hop online to spin its Black Friday prize [...]
Apps, Community Relations, Community Room, Technology Lab
European mega mall helps sports club members check in and check out safely despite COVID-19.
The restrictions are getting tighter for public facilities and clubs of all sorts across Europe, but a retail center's tech team has figured out a way to loosen the COVID-19 pandemic's grip on their operations: A free mobile app and QR code che[...]
Sales Promotions & More, Viral Advertising
The big-box retailer strikes a balance between story branding and pushing sales of specific products.
It's November. For Best Buy, that's good enough to get into holiday shopping mode, even if American Thanksgiving isn't for another three weeks. The electronics retailer has launched its Black Friday campaign, with select deals available now and[...]
Customer Service, Services
Pandemic-focused messaging can put retail customers at ease or put them in the mood to do anything but shop in-store.
Consumers might be the kings and queens of the retail world, but their power to dictate what their shopping experiences should be on the High Street and in commercial centers has waned as of late. With the promise of safety jumping ahead of bra[...]
Sales Promotions, Sales Promotions & More
Given the many problems weighing on American consumers’ minds, the developer is opting for marketing levity.
While doom and gloom saturates American news headlines and the prospect of challenging months ahead threatens to put a real damper on an already somber retail mood, Simon says there will be joy this coming holiday season. The mall developer has[...]
Gift Cards, Sales Promotions & More
With e-mail marketing still proving its worth, gift card sales could start in shoppers’ inbox.
The big retail gift card push is about to begin. Everywhere shoppers will turn, a store, restaurant, or mall operator will try to sell its e-cards as the ideal holiday gifts. The tactic is a good one since consumers will be doing an increasing [...]
Technology Lab, Technology News
A new partnership aims to boost mall traffic and sales through retail gamification.
Brick-and-mortar retailers can obsess over how much time shoppers are spending online these days versus physical spaces, but more concerning is where they're spending their money. The Alliance on Facilitating Smart Commerce in Singapore is focu[...]
Mall Websites, Mobile Commerce, Sales Promotions & More, Technology Lab
Mall of America and Popshop Live build an online show audience to lift retail sales.
Retailers are the stars of the Live Stream Shopping shows that the Popshop Live platform is presenting for the Mall of America (MOA – Bloomington, USA). From Air Traffic Toys to Paper Source to The Body Shop, tenants are taking turns peddling[...]
