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Pacific Place taps into local fashion talent to motivate shoppers to tackle their wardrobes.
The change in season hasn't been quite enough to get hordes of fashionistas testing their local mall's COVID-19 protocols. Pacific Place's virtual series just might. With so many consumers going around in circles at home, looking for projects t[...]
Charity Partnerships, Community Room
A CSR initiative allows a UK center to make good use of its new guest lounge.
While some charities and community groups are taking their appeals to the Web to make up for lower High Street traffic counts, The Salvation Army is present on all fronts this year, including the mall, to seek support for what will be a challen[...]
Entertainment
Station Park’s event staff gets creative for a socially distanced line-up.
It didn't take long for CenterCal Properties to get into proactive mode after COVID-19 hit. Back in spring, it could already see the writing on the mall walls and figured that it needed to change course if its centers were going to deliver some[...]
Community Room, Dining Guides, Sustainability
Takeaway food does taste much better without all the waste.
The tightening of communities has been a welcome COVID-19 side effect. However, sustainability is one CSR mandate that has taken a hit during the pandemic, with packaging from online purchase orders and takeaway food containers piling up. K11 M[...] Tactics Subscribers Read More...
Advertising Creative Design, Design Studio
“The Story of Ibis” campaign builds on the developer’s 2019 holiday tale.
Unexpected, unpredictable, uncontrollable—many adjectives have been used to describe COVID-19 and its impact on retailers and commercial properties. Australia's Stockland, like other developers, has had to deal with the new reality and the ma[...]
A national program aims to make eight charitable organizations’ wishes come true.
After the retail frenzy of (a usually brick-and-mortar) Black Friday comes Cyber Monday, followed by the mindful Giving Tuesday. The tradition has conditioned shoppers and the benevolent kind to behave in predictable ways, helping businesses to[...]
Entertainment, Special Events
The German capital city center has just wrapped up a low-tech design project that gave visiting shoppers a creative outlet.
Some art techniques seem so simple until you see the pros at work. Bikini Berlin visitors found that out earlier this fall when the German container mall hosted the TapeArt design project by the Tape That collective and Klebeband, the adhesive [...]
An Aussie center’s CSR initiatives helps the local community end 2020 on a positive note.
The year 2020 has tested the resilience of the world's citizenry, but the CSR team at one Westfield shopping center still believes that there are plenty of reasons to feel grateful. This month, it is giving shoppers a platform to express their [...]
The over-the-top fashion label puts nerds in the spotlight and offers a temporary escape from more earnest, pandemic-focused campaigns.
For a brand that always likes to push the boundaries of the fashion industry in irreverent ways to keep moving forward, Gucci is mighty nostalgic this holiday season. Its Gucci Gift campaign transports its followers to a Nineties office Yuletid[...]
Gifts with Purchase, Sales Promotions & More
Mall zeroes in on retail category promotions to keep its customers in the holiday shopping spirit.
Spend and earn: The marketing concept is at the root of many a mall promotion. It might not be quite enough to convince weary and wary shoppers to tap their payment cards this gifting season, however, so a Canadian property is proposing somethi[...]
