Country Quality

Sales Promotions, Sales Promotions & More

Appletree Mall offers shoppers a taste of the country from summer through fall, with fresh produce, fruits, and specialty foods like homemade bread and jams.

A taste of country brings thousands of shoppers to a busy New York regional shopping center every week, summer through fall. Appletree Mall in Cheektowaga, New York features a fabulous Country Market promotion every Tuesday, starting in June and[...] Tactics Subscribers Read More...

Culture Sensitive

Sales Promotions

Shopping center marketing campaigns that are designed to attract cross-border shoppers often must adapt to a variety of cultural differences in order to be effective.

Shopping center marketing campaigns that are designed to attract cross-border shoppers often must adapt to a variety of cultural differences in order to be effective. Marketing director Victor Apotaca Jr. of AmigoLand Mall in Brownsville, Texas [...] Tactics Subscribers Read More...

Spaced Out

Leasing, Sales Promotions, Sales Promotions & More, Shopping Center Business

Marketing directors are getting creative when it comes to filling vacant spaces. Creating space for your community can increase traffic and sales.

Does vacant retail space in your shopping center give you an empty feeling? Marketing directors across the U.S. and Canada are finding ways to put unleased space to creative use, as well as offer a valuable community service at the same time. [...] Tactics Subscribers Read More...

It’s in the Can

Community Room, Fundraisers

Eastgate Mall took to the airwaves to bring in traffic—and food for the area’s hungry and homeless.

Eastgate Mall in Chattanooga, Tennessee dominated local airwaves with an exciting advertising campaign, and collected a generous donation for the local food bank — all for less than $1,500. "Our goal was to stretch our advertising budget by[...] Tactics Subscribers Read More...

Garden of Care

Community Room, Fundraisers

Franklin Mills teams up with a local AIDS foundation, netting $6,000 for charity.

One shopping center in Philadelphia, Pennsylvania joined forces with a local AIDS foundation to help raise money for the families of those suffering from AIDS. As part of Franklin Mills Mall's effort to fulfill their commitment to the communi[...] Tactics Subscribers Read More...

Doggie Dash

Community Room, Fundraisers

Everybody and their dog joined in a special half-day event at Shoregate Shopping Center, a strip mall in Cleveland, Ohio.

Everybody and their dog joined in a special half-day event at Shoregate Shopping Center, a strip mall in Cleveland, Ohio. People had three race events to choose from — a doggie dash of 1.5 miles, a 3.1-mile run, and a 1.3 mile walk. The dog[...] Tactics Subscribers Read More...

Sprint to School

Sales Promotions & More, Seasonal Giveaways

Charlottetown Mall draws in back-to-school shoppers with a 55-hour car giveaway promotion.

Many of the shoppers of Charlottetown, P.E.I. will do almost anything to win a car — and that includes defying their need for sleep. Promotions Director Rick MacLeod of Charlottetown Mall organized a car giveaway promotion that did just that. [...] Tactics Subscribers Read More...

Real Shopping

Advertising Creative Design, Design Studio

As part of its ‘Real Campaign’, Edmonton Centre spruces up its showcard-holders with metallic designs.

Retail Marketing Director Debra Avis of Edmonton Centre in Edmonton, Alberta commissioned a fine artist to revolutionize the face of show cards like never before. As part of their long-term Real Campaign to promote real shopping, real life, and [...] Tactics Subscribers Read More...