Diaper Dash

Shoppers at Riverdrive Mall were off to the races – baby races, that is.

To increase weekend traffic at Riverdrive Mall in Peace River, Alberta Marketing Director Sandra Demers held a competition for babies called Diaper Dash. The event included babies of four different age categories; 6-9 months, 10-12 months, 13-15[...] Tactics Subscribers Read More...

Whistle for Safety

Customer Service, Mall Security, Property Management, Services, Shopping Center Business

Giveaway whistles help keep Mayfair Shopping Centre’s parking lot safe.

Shopping centers' parking lots are often tempting areas for criminals, particularly at night. Taking precautions is the best defense. That's why Marketing Director Michele Paget of Mayfair Shopping Centre in Victoria, BC gave out high-powered wh[...] Tactics Subscribers Read More...

Spitting Image

Catwalk Shows, Community Room, Entertainment, Special Events, Style Lounge

Over 600 people attended Coventry Mall’s “Mom and Me Look Alike” Mother’s Day contest.

More than 600 people turned up at Coventry Mall in Pottstown, Pennsylvannia for an unusual Mother's Day contest that raised the question of family similarities. It was called the "Mom and Me Look Alike" contest. The event was tied in with a fash[...] Tactics Subscribers Read More...

Scream of Death

Entertainment, Special Events

Cielo Vista Mall really gives shoppers something to scream about.

Marketing Director Cindy Avila of Cielo Vista Mall in El Paso, Texas was tired of just having the usual trick or treating for kids at Halloween. One of her food merchants suggested a Halloween Screaming Contest to break the routine. "With the[...] Tactics Subscribers Read More...

Ninjas in Action

Entertainment, Special Events

Ninja Turtles and other cartoon characters were a huge draw for Halloween at Clifton Country Mall in Clifton Park, New York.

Ninja Turtles and other cartoon characters were a huge draw for Halloween at Clifton Country Mall in Clifton Park, New York. Assistant Marketing Director Jeanette Jordan says the event was affordable because it was held in conjunction with local[...] Tactics Subscribers Read More...

History Lurks on Halloween!

Design Studio, Sales Promotions & More, Seasonal Giveaways, Visual Merchandising

Mall at Assembly Square celebrated its 10th anniversary on Halloween. Accordingly, it hosted a month-long Halloween celebration.

The tenth anniversary of Mall at Assembly Square in Boston, Massachusetts happened to fall on Halloween. In celebration of the two events, the mall held a series of events around "MASQuerade" which also matched the initials of the center. Since [...] Tactics Subscribers Read More...

Drive Takes Top Grade

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Greenbrier Mall’s back-to-school drive became a big event, increasing sales while simultaneously benefiting local parent-teacher associations.

A one-month, back-to-school drive helped to increase sales at Greenbrier Mall in Chesapeake, Virginia. The PTA fund-raising drive was designed to help fund PTA projects that required sound equipment, and computers. It also helped to pay the shop[...] Tactics Subscribers Read More...

My Video Valentine

Charity Partnerships, Community Room, Entertainment, Special Events

Gateway Mall gives shoppers the chance to videotape a personalized message for their Valentine. Some proceeds of the event benefited charity.

Many Valentine's Day enthusiasts in Bismarck, North Dakota opted for the creative approach to surprise their loved ones on February 14 this year. They responded to Gateway Mall's Valentine Video promotion. "We ran 50, 30-second announcements [...] Tactics Subscribers Read More...

Matinee Madness

Entertainment, Special Events

Springfield Mall’s Summer Movie Circus, a free movie program for kids, is back and more popular than ever.

A free movie program for children is taking center stage at a Virginia shopping center. Springfield Mall in Springfield, Virginia has a prime location in the center of the community. As a result, it has become a natural arena for community-orien[...] Tactics Subscribers Read More...

The Big Chill

Sales Promotions, Sales Promotions & More

Beltway Plaza attracted shoppers during its summer sidewalk sale by positioning a massive ice block in center court. Inside was a key – awarded to a lucky contestant – which unlocked a case of prizes.

A cool promotion at a shopping center in Hyattsville, Maryland has proven to be a hot traffic event for a mid-summer sale. Marketing Director Judith Stevens of Beltway Plaza attracted shoppers by positioning a huge block of ice in the center cou[...] Tactics Subscribers Read More...