There have been many heroes stepping forward to help those less fortunate in their community, especially since the beginning of the COVID-19 pandemic. CF Chinook Centre's staff and customers can consider themselves among them. Earlier this yea[...] Tactics Subscribers Read More...

Whole Foods Market and Headspace have joined forces for one reason: Help their customers put mindfulness back on the menu, and they've chosen Instagram to deliver fresh content this spring.

The partners are offering Food for Mood, a series o[...] Tactics Subscribers Read More...

It's easy to be mesmerized when looking at the high-tech facade of UNIFUN Tianfu Chengdu (UNIFUN – Chengdu, China). With its multimedia features and a stocky Rubik's Cube-like architecture, the 457,466 sq. ft. community mall pops amid a grey [...] Tactics Subscribers Read More...

Peruse mall websites at random and you'll be hard-pressed to find a homepage whose content isn't primarily about the new fashion season, foodie finds, and COVID-related updates. The same goes for social media accounts, especially Instagram. So [...] Tactics Subscribers Read More...

Torn on where to deliver your next mall program? Don't overthink the on-site/online options. Just be present in both worlds and let shoppers decide where they'd like to join you. A current case in point: Australia Fair's Community Easter Bunny [...] Tactics Subscribers Read More...

It's easy to act on impulse after a Zoom fashion event and click to add a pair of shiny shoes to an online shopping cart. It's just as easy to get distracted and abandon that same cart just moments later. Leslie Trifone knows it so her mall tea[...] Tactics Subscribers Read More...

A recent survey by Chief Outsiders shows that many CMOs believe that retailers will increasingly use direct-to-consumer (DTC) to challenge Amazon’s dominance. But while DTC can be effective, companies must look at multiple go-to-market channe[...] Tactics Subscribers Read More...

Quartier DIX30 (Brossard, Canada) prides itself on offering a shopping-and-beyond destination for local staycations and, pre-pandemic, anyone seeking a quick getaway. However, once COVID took hold, its hot-zone location changed things dramatica[...] Tactics Subscribers Read More...

The marketing team at Bayfair couldn't have picked a better scheme to draw crowds and generate sales for the New Zealand center's F&B tenants. The hook: The official Emirates Team New Zealand fan zone where sailing enthusiasts could watch the a[...] Tactics Subscribers Read More...

The idea of a virtual and interactive mall was a little out there just a few years ago. But some 15 months into this COVID pandemic, that idea has morphed into a concrete plan for properties with a robust digital infrastructure and tech-savvy t[...] Tactics Subscribers Read More...