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Shop Around The Clock

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Moorestown Mall attracted shoppers to its July sidewalk sales by awarding one each hour for 40 hours.
Three regional shopping centers, within ten miles of Moorestown Mall in Moorestown, New Jersey have July clearance sidewalk sales. What's a marketing director to do to be different? — Shop Around The Clock. The promotion was held July 16-19[...] Tactics Subscribers Read More...

It Came Upon A Midnight Clearance

Gift Cards, Sales Promotions, Sales Promotions & More

Northgate Mall augmented its winter clearance sidewalk sale with live television and radio remotes.
Every year at Northgate Mall in Cincinnati, Ohio, Marketing Director Leslye Amber holds a winter clearance sidewalk sale. Last year, however, she spiced it up with live television and radio remotes. During the three-day sale, the remotes brought[...] Tactics Subscribers Read More...

Great White Attack

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More

Champlain Place made the most of a snowstorm, selling buttons as historical souvenirs and offering discounts for every foot of snow.
Over six feet of snow practically buried the city of Moncton, New Brunswick last February, over a five-day period. To commemorate the occasion, Champlain Place Marketing Director Donna Hayes designed 8000 buttons and sold them as historical souv[...] Tactics Subscribers Read More...

Tarzan King of the Mall

Entertainment, Special Events

Kingsway Garden Mall made Father’s Day special by holding a contest for dads to win a trip for four to Disneyland.
Unlike Mother's Day, Father's Day is not considered a traditional retail event, says Marketing Director Karen Hope of Kingsway Garden Mall in Edmonton, Alberta. For this reason she decided to promote the notion of gift giving for Father's Day th[...] Tactics Subscribers Read More...

Adding Excitement

Amenities, Customer Service, Entertainment, Grand Openings, Sales Promotions, Sales Promotions & More

South Towne Center’s community was hyped for the grand opening of JCPenney, leading to a 63.7 percent increase in sales for the month.
Anchor or department stores play an influential role in attracting people to shopping centers because they offer great selection, and competitive prices. That's why the opening of JCPenney at South Towne Center in Salt Lake City, Utah last Augus[...] Tactics Subscribers Read More...

Non-Alcoholic Cheer!

Advertising Creative Design, Community Room, Design Studio

Waterworks Shopping Center spread holiday cheer by sharing non-alcoholic beverage recipes with its community.
This year at Waterworks Shopping Center in Pittsburgh, Pennsylvania, Marketing Director Jacki Muller is tying Thanksgiving and Christmas together in one promotion - Good Cheers For The Holidays at Waterworks Shopping Center. It is a high-profile[...] Tactics Subscribers Read More...

Be Cool

Community Room, Fundraisers, Sales Promotions

Four Kravco centers raised money for local schools as part of their sales promotion, “Be Cool Support Sports at Your School”.
Kids of all ages and from a variety of schools in Pennsylvania gave their support to four of Kravco's shopping centers this summer and fall from August 13 through October 17. The event was named Be Cool Support Sports at Your School and was desi[...] Tactics Subscribers Read More...

Live Haunted House

Community Room, Entertainment, Fundraisers, Special Events

A haunted house attraction fulfills Crossroads Mall’s commitment to its community, in addition to generating traffic.
For the last two years, Crossroads Mall in Roanoke, Virginia has benefited from the efforts of a local fund raising organization that holds a Halloween "Haunted House" in the center court. It's an ideal way to put empty store space to good use, [...] Tactics Subscribers Read More...

Pumpkin Patch

Charity Partnerships, Community Room, Entertainment, Special Events

Through its partnership with a radio station, Muncie Mall got people excited for Halloween while raising funds for charity.
Nothing could get people more in the mood for Halloween than a "Pumpkin Patch", thought Marketing Director Julie Heigel of Muncie Mall in Muncie, Indiana. The idea actually came out of a brainstorming session with their regular, country radio co[...] Tactics Subscribers Read More...

Kid Business

Entertainment, Sales Promotions & More, Special Events

Children manned stores and sold their own goods at Lake Beaumaris Mall. The extra traffic translated to increased sales.
Many shoppers, particularly kids, couldn't imagine the intricacies of operating a successful retail business. To bring children into the world of retail, and get them acquainted with some of the merchants at Lake Beaumaris Mall in Lake Beaumaris[...] Tactics Subscribers Read More...
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