Mountain in the Mall

Entertainment, Special Events

Mall of Memphis drew thousands to test their mettle on the Mountain In The Mall. Thanks to its partnership with JanSport Apparel, the event took place at no cost to the mall.

What does one do with a 16-foot high, 2,500-lb mountain? Climb it, naturally. Thousands of people visited Mall of Memphis in Memphis, Tennessee recently to test their climbing skills on the Mountain In The Mall. And, it all took place at no cost[...] Tactics Subscribers Read More...

All Dressed Up and a New Place To Park

Entertainment, Grand Openings

Broadway Plaza aims to entice female shoppers and encourage evening shopping with state-of-the-art lighting and security systems.

A major earthquake in 1989 severely damaged the parking facility at Broadway Plaza in Walnut Creek, California. But rather than rebuild the same structure as it was, Broadway's developers decided to upgrade the 2-level, 425-space lot to a 5-leve[...] Tactics Subscribers Read More...

Farmers Market Jamaica

Food & Beverage, Food Court Promotions, Grand Openings, Sales Promotions & More

An all-day celebration kicked off the opening of phase 1 of a new Food Hall at Farmers Market Jamaica.

An all-day celebration kicked off the opening of phase 1 of a new Food Hall at Farmers Market Jamaica in Jamaica, New York. The Food Hall has three food retailers and a 250-seat atrium. Four additional food establishments will open early in 1993[...] Tactics Subscribers Read More...

Say Ahh…

Sales Promotions, Sales Promotions & More

Houston Mall looked more like a hospital with staff and equipment from Houston Medical Center set up throughout. The Medical Center made itself known to shoppers, and the Mall enjoyed a strong boost to traffic and sales.

Shoppers who visited Houston Mall, in Warner Robins, Georgia last August 15 may have thought they took a wrong turn into the local hospital by mistake. For the entire day, the staff and medical equipment of the Houston Medical Center were set up[...] Tactics Subscribers Read More...

My Eyes… Are Yours

Community Room, Customer Service, Services

Halifax Shopping Centre provides the visually-impaired with shopping guides, who assist with banking, gift selection, clothing and grocery shopping.

Not all services at Halifax Shopping Centre in Halifax, Nova Scotia are created to increase traffic and sales. In fact, Marketing Director Patti Page recently implemented one program in conjunction with the local CNIB (Canadian National Institut[...] Tactics Subscribers Read More...

Fashion Flops

Catwalk Shows, Charity Partnerships, Community Room, Style Lounge

Northgate Mall put an interesting spin on Father’s Day: show off dad’s fashion flops from years past, and register him for a chance to win a $500 shopping spree.

Marketing Director Leslye Amber of Northgate Mall in Cincinnati, Ohio held an unusual Father's Day fashion show last June that was anything but fashionable. Dads, kids and moms were asked to dig deep into the depths of dad's closet to find fashi[...] Tactics Subscribers Read More...

Bored No More

Community Room, Mall Clubs

Echelon Mall adopted the ‘Teen Board’ program, involving about 30 youth in a variety of workshops, guest lectures, field trips, and more.

Most shopping center marketing directors are familiar with teen groups that use centers as hangouts, for lack of something better to do. Echelon Mall in Voorhees, New Jersey is a large regional mall located in a residential area, and attracts[...] Tactics Subscribers Read More...

Vocal Spotlight

Entertainment, Sales Promotions, Special Events

Kildonan Place was host to the YTV Vocal Spotlight called “The Great Canadian Talent Search”.

Some young singers from Winnipeg, Manitoba had a rare opportunity last fall to show off their talent to the local music industry at Kildonan Place. The shopping center was the site of the regional YTV Vocal Spotlight entitled The Great Canadian [...] Tactics Subscribers Read More...

To Be or Not To Be

Entertainment, Sales Promotions, Special Events

Lakeside Shopping Center journeyed back in time to the Renaissance for its Youth Enrichment Series (YES) program.

This past summer, for an entire month, Lakeside Shopping Center in Sterling Heights, Michigan took a journey back in time to the Shakespearean era. It was during the center's second annual Youth Enrichment Series program, also known as YES. "Las[...] Tactics Subscribers Read More...

You’ll Save a Fortune

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Shoppers at Southwest Plaza were invited to learn their lucky fortune – and possibly win a prize.

Last February, Southwest Plaza in Littleton, Colorado invited shoppers to "save a fortune" at its five-day winter sidewalk sale. They could take advantage of savings of up to 50 percent off regularly priced merchandise at the center's five major[...] Tactics Subscribers Read More...