Each April, Canal Place Shopping Centre transforms from a high-end fashion center into a spectacular greenhouse. Sales went up 25% over this 11-day Primavera (“first green”) event.

Palm Desert Town Center rose up to help its community and bolster its image after the local school district lost funding. Customers were given a special token for every $10 spent, which were then gathered and returned by local schools. Winning schools were awarded prizes from their wish lists.

High-mileage mall walkers at Sierra Vista Mall were acknowledged at a special breakfast, and were awarded with engraved floor tiles of their own.

Kenwood Towne Centre has a history of commitment to the arts, so it made sense for the Cincinnati Symphony Orchestra to set up and promote itself in-centre. The mall enjoyed free publicity, and the symphony’s following concerts saw attendance increases over 20%.

Villa Linda Mall’s “100 Percent Off Holiday Sale” saw 2,500 customers receive a mock checkbook containing five 20% off coupons, to be used over four days.

Apache Plaza gave back-to-school shoppers a chance to unlock a prize locker and win the contents each day. Back-to-school sales increased by 28 percent.

Santa’s arrival at Hickory Hollow Mall was an unforgettable experience, thanks to his six live reindeer on-scene. Such a large crowd was drawn that the food court ran out of food, and recorded sales were up more than 25 percent.

Pet photos with Santa proved to be lucrative for Moorestown Mall, bringing in more than double the entire day’s sales in just one evening.

Melbourne Square’s “Window Shopping” ad campaign used a “Penny Wise” character to share consumer tidbits, product news and trends, and sale information about the mall’s stores. Penny also appeared in a full-page newspaper ad each month, advertising upcoming events.

The Centre at Salisbury matched every dollar shoppers spent with Festive Money, which was used to bid on over 100 items at auction—including a new car. The average purchase per visit increased from $45 to $162.