A Taste of Money

Community Room, Fundraisers

The Roswell Mill partnered with 35 local food and beverage purveyors for a “Taste of Roswell” fundraiser. Tickets were sold at the door for 50 cents, and food or drink samples generally cost 3 to 6 tickets each. Proceeds benefited a museum being established.

Roswell, Georgia, was built around The Roswell Mill, which reopened as a small retail center in April 1992. So it was appropriate that when the community wanted to establish an adjoining Water Power Museum, the promoters of the center — Thomas[...] Tactics Subscribers Read More...

Home Improvement

Celebrity Appearances, Entertainment, Sales Promotions, Sales Promotions & More

Hampton Towne Centre celebrated its 17-year anniversary by unveiling its new branding and hosting a Home Show. Richard Karn (“Al”) and Pamela Anderson (“Lisa”) of TV’s Home Improvement made appearances and signed autographs.

To celebrate its 17-year anniversary and unveil its new name, logo and merchandising mix, Hampton Towne Centre in Bay City, Michigan planned an autumn event to show off some of its home improvements. "Our new look represented our commitment to v[...] Tactics Subscribers Read More...

Treasure Hunt

Entertainment, Special Events

To benefit its retailers and make them better-known, Queen’s Quay ran a treasure hunt of sorts that gave guests a chance to win a $500 shopping spree.

As part of its 10th anniversary, Queen's Quay in Toronto, Ontario, wanted to include a promotion that would benefit the retailers in the waterfront center. "I wanted to do something that really focused on retail, particularly because we're a [...] Tactics Subscribers Read More...

Just for Kids

Loyalty Programs, Sales Promotions, Sales Promotions & More

Woodland Mall’s Kids Club program, based on a preferred shopper card for children, offers members discounts or special offers in over half of the center’s stores. A Kids Clubhouse was developed to add fun for the children, and give parents free time to shop.

At Woodland Mall in Bowling Green, Ohio, Marketing Director Beth Isaacs created a marketing program to get children more involved in the shopping experience. The program, called "Kids Club", is based on a preferred shopper card for children. The[...] Tactics Subscribers Read More...

Rapping with Mama Goose

Entertainment, Special Events

Mama Goose Nursery Raps helped Chris-Town Shopping Center draw traffic to one end of the center undergoing construction. Mama Goose, Humpty D, and MC Gander presented hip hop nursery rhymes in three 15-minute performances each day. The promotion drew around 1,000 people each day.

It was after Marketing Director Nancy Fikes of Chris-Town Shopping Center in Phoenix, Arizona, received a mailing from the Promotion Management Network that she decided to use Mama Goose Nursery Raps in a promotion. "I wanted to draw traffic to [...] Tactics Subscribers Read More...

A Gifted Idea

Design Studio, Entertainment

Montebello Town Center, which focuses on the family market, tried targeting a niche market—expecting parents—by hosting a baby shower. The event was successful: sales increased 16 to 103%, monthly visits increased 79%, and more than $45,000 in national publicity was received.

For Montebello Town Center and its 168 shops in Montebello, California, the family market is the single most important element of its success. Despite high sales volumes, merchants were sensitive to occupancy charges and the impending competitio[...] Tactics Subscribers Read More...

Dino-mite!

Entertainment, Special Events

Shoppers at Forest Village Park Mall witnessed the creation of five dinosaurs over 8 days—from 21 tons of river sand. Public interest was high, and the value of the publicity received was greater than the promotion’s cost.

Whether or not you've seen the movie, the idea of having Jurassic Park materialize in any center court sounds nothing short of spectacular. At the 400,000-square-foot Forest Village Park Mall in Forestville, Maryland, shoppers witnessed the dail[...] Tactics Subscribers Read More...

Two Deals in One

Sales Promotions, Sales Promotions & More

Mall of America sought to drive early weekday traffic with its “Two for Tuesday” promotion. 25 percent of merchants participated, and Tuesday traffic and sales were increased.

With an average daily traffic of 100,000 during the week, Mall of America in Bloomington, Minnesota, still wanted a promotion that would generate sales. "We wanted to drive early weekday traffic," says Marketing Communications and Public Relatio[...] Tactics Subscribers Read More...

Come On-ion and See

Community Room, Food & Beverage, Food Court Promotions, Fundraisers, Gifts with Purchase, Live Demonstrations, Sales Promotions & More

Buena Park Mall gave away 1,000 pounds of sweet onions—and an extra 600 pounds after the first batch ran out—as part of its Mother’s Day promotion. Food court merchants each handed out more than 1,000 samples, and enjoyed sales increases up to 20%.

Buena Park Mall in Buena Park, California has always maintained a good relationship with the Bellflower Sign Company that posts a billboard en route to the mall. So when the sign company's owner approached the center to support his cause — a S[...] Tactics Subscribers Read More...

This is . . . Brainbusters!

Retailer Roundup, Shopping Center Business

Attempting to lighten up the annual merchants’ meeting, Baybrook Mall introduced a Jeopardy-style game show designed to test the merchants’ knowledge. The merchants had fun—those who didn’t attend requested another session.

Marketing Director Beth Maniero at Baybrook Mall in Friendswood, Texas, was looking to lighten up the annual merchants' meeting. "I wanted a fun and comfortable way to get information to the merchants so they didn't feel we were cramming it d[...] Tactics Subscribers Read More...