Pajamboree!

Entertainment, Special Events

Galleria at Tyler has always focused on kids at Christmas, with 3.8 children per household and almost 200,000 students in its primary market. The mall hosted a pajama party to tie into the arrival of Santa, drawing inspiration from The Night Before Christmas, and had a turnout of 1,500 children.

With 3.8 children per household and 193,000 students in its primary market, Christmas at Galleria at Tyler in Riverside, California, has always concentrated on kids. For the past three years, the mall has hosted a pajama party to tie into the mu[...] Tactics Subscribers Read More...

Merry Moolah

Advertising Creative Design, Design Studio, Sales Promotions & More

Mission Valley Center’s “More Merry, Less Moolah” campaign gave shoppers a reason to visit—and come back another time. Overall, 33,200 more people visited the center during the event period.

Despite its reputation as a major player in the highly competitive San Diego, California, market, ongoing renovations and a depressed Southern California economy demanded a call-to-action at Mission Valley Center. "More Merry, Less Moolah" creat[...] Tactics Subscribers Read More...

Let it Ring

Sales Promotions, Sales Promotions & More

Belle Promenade tied into its rural community’s sense of values and traditions to increase holiday sales, traffic, and customer loyalty.

In addition to going through a $13-million renovation, Belle Promenade in Marrero, Louisiana, was battling a perception among locals that the competition was the "in place" to shop. According to Marketing Director Kim Duke, the center decided th[...] Tactics Subscribers Read More...

Krafty Kids

Community Room, Fundraisers, Mall Clubs

Hamilton Mall transformed the upper level of its center court into a magical gift workshop, giving kids the opportunity to experience the joy of giving. The cost to take part was $1, which went to The Children’s Seahorse House Auxiliary. Projects included potpourris, ornaments, reindeer ears, and even decorated dog bones for their pet.

For the past two years, Hamilton Mall in Mays Landing, New Jersey, has provided children the opportunity to share in the joy of giving by transforming the center court’s upper level into a magical gift workshop. From December 4 to 19, child[...] Tactics Subscribers Read More...

The Gift of Reading

Community Room, Fundraisers

Bramalea City Centre, Scarborough Town Centre, and Yorkdale Shopping Centre teamed up to give kids the gift of reading, and teach them safety tips in case they became separated from their parents in a mall. An original 24-page color book was commissioned for the promotion; all sales proceeds benefited Read Canada.

Last Christmas, three major shopping centers in Toronto, Ontario—Bramalea City Centre, Scarborough Town Centre and Yorkdale Shopping Centre—joined forces to give the gift of reading to children and teach them safety tips about what to do if [...] Tactics Subscribers Read More...

Gala Greetings

Community Room, Fundraisers

Breton Village has developed a reputation for tying into a good community cause—the Special Olympics. The mall hosts a Festival of Trees promotion, beginning with a two-week public display of designer Christmas trees. Shoppers can vote for their favorite for a $1 contribution to the Special Olympics. The trees are later sold to the highest bidder at an auction gala.

Breton Village, an upscale specialty center located in Grand Rapids, Michigan, has developed a reputation for tying into a good community cause. For the past five years, the mall has hosted a Festival of Trees promotion for the Special Olympics.[...] Tactics Subscribers Read More...

Club Santa

Community Room, Mall Clubs

Penn Square Mall’s “Club Santa” has successfully combined fun and festive. Initially designed to help ease the anticipation of waiting for Santa to arrive, the club has grown into something greater.

Kids clubs may not be new, but at Penn Square Mall in Oklahoma City, Oklahoma, "Club Santa" has successfully combined the fun and the festive for the past six years. According to Marketing Director Shelley Dixon Bradbury, the free weekly meeting[...] Tactics Subscribers Read More...

Sweet Offerings

Entertainment, Sales Promotions & More, Seasonal Giveaways

Shoppers at Mall of Orange had the chance to win their own Valentine’s Day gift. Shoppers chose three gift items worth $150 from over 50 stores, listed them on an entry form, and deposited it in an entry box. The mall purchased three winners’ #1 prizes for them. The merchants were pleased with the extra, cost-free traffic.

Last year, shoppers at Mall of Orange in Orange, California, were given the opportunity to win their own Valentine’s Day gift. During a two-week "For Your Heart’s Desire" promotion—created in conjunction with Omni Productions—customers w[...] Tactics Subscribers Read More...

Queen of Hearts

Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events

Woodbine Centre combined a direct mail piece, a window display contest and free giveaways for its Valentine’s Day promotion.

Woodbine Centre in Etobicoke, Ontario, combined a direct mail piece, a window display contest and free giveaways during last year’s Valentine’s Day promotion. Approximately 30,000 area households received postcards that invited them to redee[...] Tactics Subscribers Read More...

Loving Letters

Entertainment, Gift Cards, Sales Promotions & More, Seasonal Giveaways, Special Events

Sheppard Centre aimed to include everyone in its Valentine’s Day promotion, “Follow Your Heart to Sheppard Centre”.

Love stories have been part of Valentine’s Day since the beginning of time, but rarely have they extended beyond couples. Last year, at Sheppard Centre in Willowdale, Ontario, then-Marketing Director Kimberly Scutt created "Follow Your Heart t[...] Tactics Subscribers Read More...