Scarborough Town Centre published a recipe calendar—complete with food court coupons—that celebrated its community’s cultural mosaic.

Gateway Mall sponsors Games and sees more than 20,000 residents and visitors shop ’til they drop on Athlete’s Night.

Village Green Mall reaffirmed its “Good Neighbours” marketing position by helping local high schools raise funds for their graduation ceremonies. For every $10 in purchases, customers received a “green buck” that entitled them to vote for the local high school of their choice. The winning school received $1,000 for their ceremony, while a local radio station provided $500 as a second prize. March sales increased by 15% over the prior year, or about $250,000.

Biggs Park Mall event that saw 20 shoppers realize their dream and become The King for a day.

Lenox Square—one of the largest centers in the U.S.—was undergoing construction and wanted to let shoppers know it was still open for business, with its regular caliber and selection of stores. “A Stroll Through Lenox Square” was created to showcase the center’s 200+ stores to the city’s hosts, the Atlanta Concierge Society members, so they could see everything the mall can offer their guests.

Free event offered visitors an Exosquad set, photo ops with the show’s cast, and a chance to win a trip to tour Universal Studios Hollywood.

North Point Mall lifts its mid-week sales with a direct-mail insert campaign in the Atlanta Journal Constitution.

Sales associates from stores in Oglethorpe Mall competed in “The Challenge” to test their retail sales skills and knowledge. Separated into groups above and below the age of 25, each were evaluated on “Mystery Shopper” visits, interviews, and product presentation. The top two winners were awarded $300 in cash and a trip to the National Retail Federation Conference. Back at the mall, a customer service ad campaign was created to encourage shoppers to submit their opinions for a chance to win a weekly $250 gift certificate. The mall received 5,250 comment cards from the promotion.

To regain its market share and offset economic turbulence, North County Fair launched a motivation program to reward store managers. Up to $10,000 in cash was to be split among managers whose stores saw sales inreases of 20% over the previous year. Over 80% of the merchants participated in the program, which resulted in a 67% increase in fourth-quarter sales; the prize was split among 20 merchants.

Peterborough Square created a “Square Deal Student Discount Card” to develop loyalty among the cash-strapped students that frequent the center. Students were hired to help with two registration sessions during local schools’ Intro Weeks; those that signed up received coupons, gift certificates, center directories, and a free gift. 4,000 students registered, and merchants reported constant use of the discount cards throughout the school year.